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Yahoo!: Tidal Flopped; Spotify Downloads are Surging
Member Since: 6/5/2009
Posts: 13,743
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Yahoo!: Tidal Flopped; Spotify Downloads are Surging
SOURCE:
For all of you illiterates, the important points are bolded.
Quote:
When Tidal made its big media push at the end of March, the core message was clear: While other streaming music services like Spotify and Pandora pay a pittance to artists, Tidal offers musicians a better deal. Unfortunately, Tidal also opted to use super stars like Nicki Minaj and Beyonce as spokespersons for the app. The result was the ultimate mixed message: You should feel sorry about how little money Nicki makes.
Two weeks after Tidal briefly cracked the U.S. iPhone top 20 download chart, the app has crashed out of the top 700. Apparently American consumers have limited empathy towards Beyonce and Nicki. Soon after the launch fiasco, Tidal’s CEO was kicked out in a “streamlining” move. The new CEO Peter Tonstad, a former consultant for the Norwegian Ministry of Environment, has his work cut out for him.
To make matters worse for Tidal, its main rivals are now surging. On April 20th, Pandora and Spotify occupied positions No. 3 and No. 4 on the U.S. iPhone revenue chart, respectively. This was the first time two music streaming services have hit the top 4 in sales simultaneously. In order to achieve the feat, Pandora and Spotify had to push out Candy Crush Saga out of U.S. iPhone top 4 revenue chart, which is a remarkable achievement.
As a matter of fact, something curious can be seen in Spotify’s download performance right after Tidal media campaign started bashing its allegedly meager payouts. Spotify surged back into the iPad Top 40 download chart on March 31st, right when Tidal’s anti-Spotify invective hit fever peak in American media. This had not happened since November 2014.
It looks like Tidal’s attacks on Spotify and Pandora actually managed to increase public awareness of the services, boosting particularly Spotify’s download performance at the end of March. And now, a few weeks later, the combined revenue performance of the two music apps is hitting a new milestone. To add insult to injury, Beats Music has started cracking U.S. iPhone top 20 revenue chart.
This is the problem with attacking popular apps – negative media coverage often ends up just boosting them. Twitter rode a flurry of mocking or downright hostile news items to mainstream success. Snapchat leveraged sexual panic of US media about naughty photos to becoming a teen obsession. You can’t badmouth a strong app into a decline. In the hyper competitive app market, any media attention buoys apps with genuine consumer appeal.
Tidal is now facing no fewer than three deep-pocketed rival music apps and they’re all minting money and riding strong momentum. The new CEO must somehow find a way to mop up after the ill-advised March launch and find a way to reposition Tidal in a crowded market… preferably by not trying to make consumers feel bad for multimillionaires. Or mentioning giving its rivals extra attention.
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Member Since: 5/16/2012
Posts: 12,486
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Well, I mean, duh Spotify and Pandora are doing well. They've been out for much longer.
I think it is too soon to label TIDAL a flop. People are so quick to call something a failure and won't give it the time to run its course. Sure, if it doesn't do anything special in the coming months, call it a flop. But now? Nah.
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Member Since: 11/9/2010
Posts: 10,446
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Quote:
To make matters worse for Tidal, its main rivals are now surging. On April 20th, Pandora and Spotify occupied positions No. 3 and No. 4 on the U.S. iPhone revenue chart, respectively. This was the first time two music streaming services have hit the top 4 in sales simultaneously. In order to achieve the feat, Pandora and Spotify had to push out Candy Crush Saga out of U.S. iPhone top 4 revenue chart, which is a remarkable achievement.
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TIDAL only has itself to blame for this.
Once you see the ugliest of flaws, it makes you appreciate all the beauty around you.
There is little to no chance of brand redemption at this point.
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ATRL Contributor
Member Since: 11/5/2011
Posts: 100,491
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Makes sense.
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Member Since: 6/6/2012
Posts: 25,442
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Yes Tidal give Spotify that revenue
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Member Since: 6/5/2009
Posts: 13,743
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Quote:
Originally posted by Aatthew
Well, I mean, duh Spotify and Pandora are doing well. They've been out for much longer.
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Honey, read before refuting. They have been doing better SINCE being attacked by Tidal.
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Member Since: 12/2/2011
Posts: 52,765
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Member Since: 2/28/2012
Posts: 11,072
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Banned
Member Since: 8/26/2011
Posts: 27,690
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mess
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Member Since: 3/15/2013
Posts: 25,228
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Taylor and Tidal giving Spotify it's biggest promo yet.
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Member Since: 1/19/2012
Posts: 13,768
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Omg
Imo the brand it still salvageable but they have to offer some sort of free system and incentive. They also need to change their image completely. The way they presented Tidal was so cringey and self masturbatory. Nobody is feeling sorry for Jay Z, Beyonce, Nicki and all those other multi millionaires.
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Banned
Member Since: 3/7/2012
Posts: 8,365
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Member Since: 11/9/2010
Posts: 10,446
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Quote:
Originally posted by Aatthew
Well, I mean, duh Spotify and Pandora are doing well. They've been out for much longer.
I think it is too soon to label TIDAL a flop. People are so quick to call something a failure and won't give it the time to run its course. Sure, if it doesn't do anything special in the coming months, call it a flop. But now? Nah.
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It's already below the top 700 apps on the entire market.
Its business staff is in shambles.
It's making its competitors richer and more popular by the day.
But ok.
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Member Since: 5/16/2012
Posts: 12,486
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Quote:
Originally posted by thegmangrant
Honey, read before refuting. They have been doing better SINCE being attacked by Tidal.
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I read it and not just the bolded stuff like I imagine a bunch of other people will do.
I guess I just forgot people assumed that TIDAL was supposed to come out swinging and immediately bring down Pandora and Spotify. I never once thought that, but I get that's how some people interrupted their reveal and I guess I just have gotta respect that.
TIDAL has to grow first and establish why it is different (and better, if that's what they want to stress) than its competition. That's why I don't understand why people thought it was supposed to have this immediate impact. Sure, it has a huge celebrity backing, but convincing customers to side with you takes time esp. when TIDAL has flaws just like the rest of streaming services.
Quote:
It looks like Tidal’s attacks on Spotify and Pandora actually managed to increase public awareness of the services.
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Also, this is dumb. Like, who hasn't heard of Spotify and Pandora?
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Member Since: 9/18/2010
Posts: 18,082
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Not Tidal actually pushing consumers to buy OTHER services even more
I knew this would happen
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Member Since: 6/1/2010
Posts: 65,177
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Quote:
Originally posted by Aatthew
Well, I mean, duh Spotify and Pandora are doing well. They've been out for much longer.
I think it is too soon to label TIDAL a flop. People are so quick to call something a failure and won't give it the time to run its course. Sure, if it doesn't do anything special in the coming months, call it a flop. But now? Nah.
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Yeah, the article is clearly saying that Tidal's dead on arrival status is causing the other streaming sites to surge.
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Member Since: 3/15/2013
Posts: 23,412
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Member Since: 11/9/2010
Posts: 10,446
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Quote:
Originally posted by thegmangrant
Honey, read before refuting. They have been doing better SINCE being attacked by Tidal.
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What do you do when the truth is just so...inconvenient?
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Member Since: 3/15/2013
Posts: 42,704
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Not them helping spotify
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Member Since: 12/29/2011
Posts: 1,963
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Serves them right for the horrific rollout and lack of explanation why it is a better option for the consumer and not the artist.
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