Member Since: 5/10/2012
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Victoria's Secret accused of cultural appropriation
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Victoria's Secret has been accused of 'cultural appropriation' and showcasing 'racist' underwear at its fashion show last night.
A whole host of famous faces including Kendall Jenner and Gigi Hadid were among the Victoria's Secret Angels who modelled the lingerie company's designs on the runway.
They wore elaborate creations, donning wings, tails, and statement jewellery as they walked the catwalk in Paris.
However, some were unimpressed by the Asian and Mexican influences to some of the designs, and accused the brand of 'cultural appropiation'.
In a piece entitled 'Why Can't Victoria's Secret Stop Designing Racist Lingerie?', Helin Jung criticised the brand in Cosmopolitan magazine.
She accused the company of being condescending towards customers in China by borrowing from the country's culture.
'Stripping of cultures aside, the emblems that stood out most were the ones that came from Asia — specifically China,' she wrote.
'The dragon that Elsa Hosk wore wrapped around her body, the embroidered stiletto boots seen on Adriana Lima, the tail made of flames worn by Kendall Jenner.
'There's a lot of talk of China as a dominant world power of the 21st century, and the U.S. government, Hollywood, and now Victoria's Secret, it seems, are pivoting to face a new reality. But the Orientalism on display here doesn't show an understanding or an attempt at dialogue. It doesn't close any gaps.
'What condescension, for Victoria's Secret to think that by wrapping a model in a dragon, it could connect directly with a new consumer in China,' Jung continued.
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http://www.dailymail.co.uk/news/arti...#ixzz4Rhh2jkXU
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