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Celeb News: Full Celebrity 100 + New Category: Marketability
Member Since: 3/30/2009
Posts: 79,408
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Full Celebrity 100 + New Category: Marketability
The 2013 Celebrity 100
1. Oprah Winfrey $77M
2. Lady Gaga $80M
3. Steven Spielberg $100M
4. Beyonce Knowles $53M
5. Madonna $125M
6. Taylor Swift $55M
7. Bon Jovi $79M
8. Roger Federer $71M
9. Justin Bieber $58M
10. Ellen DeGeneres $56M
11. Hugh Jackman $55M
12. Jennifer Lopez $45M
13. Rihanna $43M
14. Coldplay $64M
15. Tiger Woods $78M
16. LeBron James $60M
17. Simon Cowell $95M
18. Katy Perry $39M
19. David Beckham $47M
20. Robert Downey, Jr. $75M
21. Leonardo DiCaprio $39M
22. Tyler Perry $78M
23. Channing Tatum $60M
24. Kobe Bryant $62M
25. Dwayne Johnson $46M
26. Ryan Seacrest $61M
27. Tom Cruise $35M
28. Mark Wahlberg $52M
29. Seth MacFarlane $55M
30. Donald Trump $63M
31. Cristiano Ronaldo $44M
32. Jay-Z $42M
33. Dr. Phil McGraw $72M
34. Glenn Beck $90M
35. Will Smith $23M
36. Ben Affleck $25M
37. Rush Limbaugh $66M
38. David Letterman $42M
39. Lionel Messi $41M
40. Adam Sandler $37M
41. Angelina Jolie $33M
42. E.L. James $95M
43. Toby Keith $65M
44. James Patterson $91M
45. Howard Stern $95M
46. Carrie Underwood $31M
47. Kenny Chesney $53M
48. Usain Bolt $24M
49. Jennifer Lawrence $26M
50. Drew Brees $51M
51. Rafael Nadal $26M
52. Phil Mickelson $49M
53. Ashton Kutcher $24M
54. Sofia Vergara $30M
55. Peter Jackson $50M
56. Serena Williams $20M
57. Jon Stewart $16M
58. Jerry Bruckheimer $80M
59. Kanye West $20M
60. Jerry Seinfeld $32M
61. Michael Bay $82M
62. Maria Sharapova $29M
63. Dr. Dre $40M
64. Jennifer Aniston $20M
65. Tom Brady $38M
66. Kim Kardashian $10M
67. Charlie Sheen $10M
68. Calvin Harris $46M
69. Rachael Ray $30M
70. Kristen Stewart $22M
71. Gwyneth Paltrow $10M
72. Sean Hannity $30M
73. Meryl Streep $7M
74. David Guetta $30M
75. Stephen King $20M
76. Christopher Nolan $40M
77. Gordon Ramsay $38M
78. Manny Pacquiao $34M
79. Tina Fey $10M
80. Mark Burnett $63M
81. Gisele Bundchen $42M
82. J.K. Rowling $13M
83. Alec Baldwin $8M
84. Emma Stone $16M
85. Charlize Theron $15M
86. Neil Patrick Harris $15M
87. Suzanne Collins $55M
88. Floyd Mayweather $34M
89. Mila Kunis $11M
90. Sandra Bullock $14M
91. Danica Patrick $15M
92. Amy Poehler $7M
93. George Lopez $12M
94. Ray Romano $16M
95. Kevin Hart $14M
96. Zooey Deschanel $6M
97. Louis C.K. $16M
98. Melissa McCarthy $10M
99. Joss Whedon $25M
100. Miranda Kerr $7M
Oprah Winfrey Regains No. 1 Slot On Forbes 2013 Celebrity 100
Everyone should know this by now: Never count Oprah out. Despite business stumbles and an $88 million earnings drop since last year, Oprah Winfrey returns to the top of Forbes’ annual Celebrity 100 ranking of the most powerful celebrities after two years in second place. She leads a female-dominated top 10 that includes Lady Gaga, Beyonce, Madonna, Taylor Swift and Ellen DeGeneres.
Even without her eponymous daytime talk show, Winfrey made an estimated $77 million between June 2012 and June 2013, down from last year’s $165 million. While she wasn’t the highest earner on our list, her money, mixed with strong fame scores in metrics like press mentions and social networking power, pushed her to the top.
Winfrey remains a powerful force in Hollywood. Her Oprah Winfrey Network, once a drifting cable outpost that lost an estimated $330 million for parent company Discovery between 2008 and the end of 2012, is now a smoothish-running media machine that could turn a profit by the end of 2013.
Mistakes like Rose O’Donnell’s talk show? History. Nailing must-see viewing, like her two-night interview with disgraced cyclist Lance Armstrong, is Winfrey’s focus now, as are scripted shows with help from fellow Celebrity 100 member Tyler Perry. In the near future, shows that don’t star Winfrey could become as much of a draw as her own programs. Winfrey also earns from an empire that includes her O magazine, talk shows from protégés like Rachael Ray and Dr. Phil, and a network on SiriusXM satellite radio.
Unlike most FORBES lists, which are based on earnings or net worth, our annual Celebrity 100 takes a stab at measuring that most ephemeral of riches: fame. Yes, we factor in celebrity earnings over the last 12 months, but we also tally how often each celebrity is mentioned in print and on TV, and gauge the strength of their Internet presence and how they’re viewed by a critical constituency: American consumers.
This year we added a marketability score (1-100) for each celebrity that was developed by Encino, Calif.-based market research firm E-Poll, based on opinion polling about 46 different attributes for 6,600 different celebrities. Will Smith, Jennifer Aniston and Sandra Bullock are the most marketable celebrities on our list (Fifty Shades of Grey author E.L. James ranks dead last in that category).
For social networking strength, we worked with another new partner, Starcount, a Singapore-based company that measures impact across 11 social media platforms including Facebook, Twitter, YouTube and Google +. Each celebrity’s Starcount number gives a sense of how popular he or she is on the Internet.
Pop stars tend to do very well on this metric. Last year’s Celebrity 100 cover boy, Justin Bieber, has the most social networking power of the 100 celebrities on our list, followed by Rihanna and Lady Gaga.
Of course, because we’re FORBES, money carries the most weight in our rankings, and thanks to that Madonna is back on the Celeb 100–in fifth place–after two years off the list. Even though her newest album, MDNA, was a flop, the Material Girl still managed to rank as this year’s top earner thanks to a world tour that helped her rake in $125 million between June 2012 and June 2013.
Lady Gaga, who topped our list in 2011 and is often considered Madonna’s heir, ranks second despite cutting her tour short due to a hip injury. Gaga still managed to earn $80 million and get the second-most press mentions of anyone on our list (behind Rihanna). Gaga is also a master of social networking. Her Little Monsters hang on her every tweet, making her the third most successful social networker on our list.
Together with Beyonce (fourth,) Taylor Swift (sixth) and Ellen Degeneres (10th) women occupy six of the top 10 slots on this year’s list, down from seven last year. Overall, they landed 35 of 100 slots, about the same as last year.
The four men who crack the top 10 are director Steven Spielberg (third), rock band Bon Jovi (seventh), tennis player Roger Federer (eighth), and pop star Bieber (ninth).
Spielberg is up seven spots from last year, with estimated earnings of $100 million. The director was back in peak form with political biopic Lincoln. The film not only earned two Oscars, it also grossed a tidy $275 million at the global box office on a budget of $65 million. Spielberg’s TV work isn’t going quite as well, DreamWorks’ Smash was recently canceled by NBC. But he’s got several new shows in the works, including a small screen version of the popular video game, Halo.
Federer, the highest-ranked athlete on our list, is up 23 spots from last year thanks to the most impressive endorsement portfolio in sports. Ten sponsors collectively pay him more than $40 million annually. He’s also a press darling. Federer ranks seventh for celebrities with the most mentions in print.
Last year’s number one, Jennifer Lopez, falls to 12th place on our list this time around. With American Idol in her rearview mirror, Lopez just doesn’t carry the same buzz as a year ago, despite the ratings implosion of the show. No worries, though. She still managed to pull in $45 million from a major concert tour and endless endorsement work.
Celebrity 100 Sneak Peek: Newcomers
Ever since she hit the big screen in 2007′ s Superbad, Emma Stone has been an actress on the rise. The 2010 movie Easy A, about a good girl who suddenly gets a bad reputation, could easily have been just another trashy teen comedy. But Stone helped make Olive a smart, funny and deeply felt character. The tiny $8 million film went on to earn $75 million.
Stone has since graduated to much bigger films. She plays Peter Parker’s girlfriend in the new Spider-Man series, and one could argue she’s as much of a draw as Andrew Garfield, who portrays the web-slinger. Case in point: Stone makes our Celebrity 100 list this year, Garfield doesn’t.
The Celebrity 100 is a unique endeavor for Forbes. Instead of just measuring net worth or income, the list is based on earnings (between June 2012 and June 2013) and fame, which we quantify based on mentions in print and on TV and radio, social networking power and marketability.
Stone debuts on our list this year in 84th place. We estimate she earned $16 million in the last 12 months. Most of that is Spider-Man money. The blockbuster earned $752 million at the global box office and a sequel is already filming. Stone also makes bank as one of the faces of Revlon REV +3.45% cosmetics.
There are 19 new celebrities on our 2013 list. For the full Celebrity 100 check back at Forbes.com on Wednesday. In the meantime, here’s a sneak peek at some other newcomers.
Louis C.K.
The mastermind behind the Emmy-winning Louie is a risk taker who has transformed the comedy business with his new, lucrative ticket-distributing platform. Last year, he sold digital downloads of his comedy special directly to fans on his website, grossing $4.5 million in sales in just 45 hours. He took the same approach this year by charging $45 for a ticket to his show. Though C.K. admits cutting out the middlemen earns him less, it’s proven that his fans will only love him more.
Neil Patrick Harris
The artist formerly known as Doogie Howser makes his debut on the list thanks to the huge success of How I Met Your Mother and his correspondingly growing paycheck. The upcoming ninth season of the CBS CBS +2.72% sitcom will be the show’s last, but NPH need not worry: he’s a triple-threat, having hoofed it on Broadway and crooned onstage as four-time host of the Tony Awards. He also makes good money off of movies like The Smurfs franchise.
Mila Kunis
Kunis debuts on our list this year thanks to two huge films: Ted and Oz: The Great and Powerful earned a combined $1 billion at the global box office. Kunis, who got her start on That ’70s Show in 1998, is now firmly established as one of the most sought-after actresses. Expect her quote, which is currently modest by Hollywood standards, to climb accordingly. Despite her busy movie schedule she still finds time to voice Meg on Family Guy.
Amy Poehler
Comedienne Amy Poehler debuts on the Celeb 100 this year thanks to the continued success of NBC’s Parks & Recreation and a million-dollar book deal with publisher It Books for what’s described as an “illustrated, nonlinear diary full of humor and honesty and brimming with true stories, fictional anecdotes and life lessons.” Poehler’s first foray into publishing continues the trend of lucrative deals for female comedian including Tina Fey, Mindy Kaling and Lena Dunham. Parks & Rec is currently the highest-rated sitcom on NBC and was renewed in May for a sixth season.
Celebrity 100 Sneak Peek: Dropoffs
Until this past weekend, it had been two years since Brad Pitt starred in a major movie. Moneyball, which hit theaters in September 2011, earned $110 million at the box office and two Oscar nominations for Pitt (for starring and producing). But after that, the actor kind of disappeared.
Blame World War Z. The zombie apocalypse movie (which grossed $66 million over the weekend) started filming in June 2011. Unable to find the right tone, the filmmakers had to go back and do many reshoots, changing the ending in the process. As the star and a producer, Pitt was deeply involved in the movie, and it took him off the market for more than a year.
The Celebrity 100 is based on earnings and fame between June 2012 and June 2013. During that time Pitt earned an estimated $17 million, less than the actors who made our list. His fame quotient wasn’t strong enough for him to overcome his relatively low earnings.
So Pitt, who has ranked on our list for each of the last nine years, falls off for 2013.
Pitt is just one of 34 members of the 2012 Celeb 100 who failed to make the cut this year. Check back Wednesday for our full list. In the meantime, here’s a sneak peak at a few other folks who didn’t make the cut.
Adele
The singer still sells plenty of music but without a big global tour, it was hard for her to make our list this year. The new mom got plenty of attention this year for “Skyfall,” her theme for the latest Bond movie. It won an Oscar for Best Original Song.
Johnny Depp
Don’t worry, Depp’s power isn’t failing him. The star fell off our list this year because he’s in a project hole. He was paid his upfront fee for The Lone Ranger last year and won’t earn any backend money (assuming there is any) from the film for a few months. Depps’ big 2012 movie, Dark Shadows, struggled at the box office.
Taylor Lautner
With Twilight at an end, Lautner has to build a career outside of the supernatural franchise. His non-Twilight debut, Abduction, was a bust. He’ll have a small role in the upcoming Adam Sandler film Grown Ups 2.
Britney Spears
With no tour this year, Spears’ earnings fell dramatically. Her one-season stint on The X Factor wasn’t enough to land Spears back on our Celebrity 100 list.
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ATRL Contributor
Member Since: 9/14/2010
Posts: 78,921
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Quote:
Adele
The singer still sells plenty of music but without a big global tour, it was hard for her to make our list this year. The new mom got plenty of attention this year for “Skyfall,” her theme for the latest Bond movie. It won an Oscar for Best Original Song.
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Quote:
Britney Spears
With no tour this year, Spears’ earnings fell dramatically. Her one-season stint on The X Factor wasn’t enough to land Spears back on our Celebrity 100 list.
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ATRL Contributor
Member Since: 8/8/2006
Posts: 42,086
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Member Since: 12/2/2011
Posts: 52,765
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Onika is coming
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Banned
Member Since: 12/5/2011
Posts: 14,156
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Britney won't make it to 100?
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Member Since: 3/25/2012
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Ready for Gaga to slay!
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Member Since: 11/29/2010
Posts: 19,664
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Brit was the highest earner among female musicians last year. Quite a fall.
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Member Since: 1/24/2012
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Member Since: 8/25/2012
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Poor them. Better luck next year
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Member Since: 12/16/2008
Posts: 59,380
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Watch another people who didn't do **** nor earn enough money make the list
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Member Since: 12/16/2008
Posts: 59,380
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Anyway I'm rooting for Gaga, Rihanna, Katy, Madonna & Nicki to make top 15
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Member Since: 9/20/2011
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Banned
Member Since: 11/24/2009
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Member Since: 3/30/2009
Posts: 79,408
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Quote:
Originally posted by Chemist
AP and closed
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I know. We needed the main thread for this year's Celebrity 100 and that was the first info.
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Member Since: 4/5/2012
Posts: 7,853
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Quote:
Adele
The singer still sells plenty of music but without a big global tour, it was hard for her to make our list this year. The new mom got plenty of attention this year for “Skyfall,” her theme for the latest Bond movie. It won an Oscar for Best Original Song.
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Quote:
Britney Spears
With no tour this year, Spears’ earnings fell dramatically. Her one-season stint on The X Factor wasn’t enough to land Spears back on our Celebrity 100 list.
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That's too bad.
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Member Since: 4/27/2010
Posts: 2,172
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Besides Gaga I'm not aware of the other musicians earnings. So without being bias can someone tell me who's the top contender for the top spot or highest rank?
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Member Since: 4/3/2012
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Can't wait to see where Gaga ranks!
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Member Since: 3/30/2011
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Well Britney didn't have a music era so I'm ok with that.
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Member Since: 5/15/2012
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Duca getting that smash thread like always.
Rooting for Taylor & P!nk.
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Banned
Member Since: 2/12/2012
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So this is based off of relevance in the media and money earned??
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