http://www.billboard.biz/bbbiz/indus...07981632.story
Quote:
But it's right in the open: consumers from ages 18 to 29 have more legally purchased digital files in their music collection than any other age group. Specifically, this age group has an average of 699 bought digital music files in a collection that averages 1,867 music files.
The 30-to-49-year-old age group has an average of 683 purchased files. The 50-to-64-year-old age group has an average of 408 purchased files. The 65-and-over age group has an average of 348 purchased files.
This should sound a bit familiar. The Nielsen Music 360 report released in August said 36% of teens have bought a CD in the last year and 51% of teens have purchased a music download in the last year. Kids are still buying music, even though people seemed to have written them off to piracy years ago.
But teens - as well as people of other age groups - also get music through file-sharing services and casual trading. Just over 44% of all files in average 18-to-29-year-old person's collection was either downloaded for free (perhaps with consent from the owner) or copied from a friend or family member. Another 18.5% of the collection was ripped, although the post's author does not specify if the source CD was purchased or was borrowed from a friend.
In any case, a large portion of an average young person's music collection is being acquired through copying and downloading. That's the illegal activity that companies like Spotify and YouTube want to turn into money for rights holders. That same Nielsen study, by the way, also found that YouTube has become teens' most important source of music discovery.
Record labels may find some comfort in an item at the bottom of the post. The American Assembly reveals 29% of U.S. respondents under 30 listen to "most or all" of music on streaming services and 11% of them have paid subscriptions, up from 7% in August 2011. In other words, the study suggests a large number of young music consumers are getting their music only through legal streaming sources - and a good chunk are paying for it.
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The best way to beat piracy is with price and convenience. It's also interesting that:
average of 699 bought digital music files in a collection that averages 1,867 music files
that's 37%
Here's another thing to ponder.
If you value 1 hour of your time as $10.
And each month, you waste 1 hour of your time looking for music to illegally download.
You are much better off paying $10 and have access to the 15 million plus songs on any device you want, including in offline mode.
The best way to beat piracy is through price and convenience. Now, if the music industry isn't so greedy, they would lower the price of subscription service to $5 a month. (would you take 10 million paying you $5 each month or 4.9 million paying you $10 each month?)...$50 mil vs. $49 mil each month.