ANTi will be textless, entirely Braille in packaging
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Upon its release, Anti will become the first album ever to be released entirely in Braille, without text or liner notes in the packaging. "I've had musicians reach out to me to do an album cover, but the energy was really right with Rihanna," says Nachum. "We had such a good connection. We were thinking the same things. She's a true visionary."
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After we met, we talked about what I wanted visually, what would make me the happiest girl in the world," said Rihanna at the artwork's official unveiling earlier this month. "This is my favorite album cover ever."
"I believe art holds the power of communication, and working with Braille in my recent work has allowed me to extend that communication to people without sight," says Nachum, who learned to read and write Braille more than seven years ago in order further experiment with concepts of human perception. "Sometimes you need to close your eyes in order to see." Taking his statement to heart, Rihanna was game for the process of being blindfolded in order to create the triptych for the album's inner booklet.
