Member Since: 12/22/2010
Posts: 3,171
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Mr. Carter @S_C_ · Apr 26
Tidal is doing just fine. We have over 770,000 subs. We have been in business less than one month. #TidalFacts
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Let’s dispel some of Jay Z’s myths here, first. Tidal is not one month old—it was launched by the Swedish/Norwegian company Aspiro in October 2014. Jay Z’s company Project Panther Ltd. later acquired it in March 2015. On March 23, the now-Jay Z-owned Tidal integrated WiMP, its sister service (also acquired from Aspiro), which had 597,000 total subscribers as of July 17, 2014, according to Aspiro’s Q2 company presentation.
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Now let’s talk about those subscriber numbers. Jay Z touted Tidal’s 770,000 subscribers, but 597,000 of those came from WiMP. That means fewer than 200,000 people have subscribed to Tidal in the close to a month since that disastrous March 30 presentation.
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More choice quotes
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Furthermore, the “exclusive” content Tidal has been rolling out mainly consists of content that would be free to fans otherwise, e.g. streaming singles like Rihanna’s “Bitch Better Have My Money” (which, by the way, should be Tidal's theme song), music videos, and the ability to livestream concerts, all of which people could’ve just caught on YouTube without paying a high monthly premium. Hell, one of the “exclusives” they offered was a playlist curated by a contributing editor from Vanity Fair
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Now to the supposed “smear campaign” being orchestrated against Tidal.
The idea that a “smear campaign” has been launched against Tidal seems incredibly paranoid at best, and disingenuous at worst. Tidal’s outrageous press conference—and the backlash it provoked—had nothing to do with any campaign, nor did the many musical acts who’ve spoken out against the streaming music service.
In an interview with The Daily Beast, Mumford & Sons called the owners of Tidal “new school ****ing plutocrats” and went on to say they wanted no part of the self-serving spectacle.
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The Daily Beast
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