Guardians of the Galaxy tracking for 65+ million opening
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Gunning for one of the top August openings of all time in North America, Guardians of the Galaxy is expected to open to at least $65 million this weekend, a strong start for Marvel Studios' new franchise.
Some believe director James Gunn's Guardians has a shot at approaching, or crossing, $70 million, although no one is placing any bets considering the steep downturn overall at the summer box office. If it does, it would eclipse the $69.2 million domestic debut of record-holder The Bourne Ultimatum on the same weekend in 2007. The No. 2 August title is Rush Hour 2, which opened to $67.4 million in 2001.
The film's tone is much different than the Avengers franchise, and is laced with humor. "It's much more of a space opera than a superhero movie," Gunn said in a recent interview with The Hollywood Reporter.
Hype around the movie has been so high that Marvel and Disney have already announced plans for a July 28, 2017, sequel, with Gunn returning to direct.
Guardians wasn't a cheap proposition and cost $170 million to produce.
You know, without Marvel I would think this would flop big time. Just shows how big its brand has gotten if it opens above the first Cap/Thor. Go Chris Pratt.
After The Avengers happened every single movie Marvel makes will be a hit until the superhero movie genre gets too saturated (2016) and starts to decline.