ARTPOP
1st single - release ARTPOP as lead single in December. Release the 40 minute video in March. Promo only on Ellen and a messy SNL performance featuring gazing balls and Gaga dressed as a canvas
2nd single - release Applause in March. Same video aired on GMA. Twitter meltdowns/desperation cause no one to buy the single.
3rd single - release DWUW in August to premier at the VMAs. Video is controversy and everyone hates Gaga. Gaga declares at the end of her performance that she is retiring.
4th single - release GUY as a last minute ditch to save the era. Guy video does not save era.
Flop era