edit: one of the participants was singing 22 by Taylor Swift -- the audio immediately cut off. Taylor Nation is a hawk.
Quote:
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Xbox is subjecting eight people to intense wind, Arctic cold, sudden heat, and snow whilst standing on a billboard for 24 hours.
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http://www.businessinsider.com/xbox-...d-2015-11?IR=T
A few people have trapped themselves on a public London billboard in an effort to promote the new Tomb Raider game. They plan to stand there for 24 hours -- mimicking the pain Lara Croft experiences in the new game -- and you can actually stream them suffering here (it's live right now):
http://survivalbillboard.com/#Stream. Additionally, viewers get to choose how they suffer (showering great volumes of cold water onto them, subject them to extremely hot temperatures...). Right now this girl is about to cry because she can't handle the cold water pouring onto her.
Alt. link:
http://www.eurogamer.net/articles/20...te-tomb-raider
they need to get a life. Doing this for a game 
that heavy rain. Their reactions, I'm living