YOUR TOP 15: With the approaching holiday weekend—and varying traffic patterns at retail—please expect a greater-than-usual margin of error. Here's how it looks headed into the weekend:
1. Trey Songz (Atlantic) 90-100k
2. Ed Sheeran (Atlantic) 50-55k
3. Sam Smith (Capitol) 45-50k
4. Frozen (Walt Disney) 35-40k
5. Seether (Bicycle Music/Concord) 30-35k
6. Magic! (Latium/RCA) 27-30k
7. Lana Del Rey (Interscope) 27-30k
8. Miranda Lambert (RCA Nashville) 27-30k
9. Now 50 (NOW) 23-26k
10. Brantley Gilbert (Valory) 20-23k
11. Robin Thicke (Star Trak/Interscope) 20-23k
12. Colt Ford (Average Joe's) 17-20k
13. Hillsong Worship (Hillsong) 17-20k
14. Linkin Park (Warner Bros.) 16-18k
15. Jersey Boys Soundtrack (Rhino) 15-17k
16. Coldplay (Parlophone) 15-17k
See below for a discussion of Warner U.K. head Max Lousada's worldwide marketing plan for Ed Sheeran, which powered the ginger-haired singer/songwriter to this week's big #1 and next week's likely #2. Meanwhile, Capitol's Sam Smith looks set for a very solid third week. (7/3p)