Beyoncé's 'Formation' Music Video Wins Grand Prix at Inaugural Cannes Lions Entertainment for Music Awards
Quote:
Beyonce can now add the Cannes Lions’ most prestigious honor to her awards shelf: her music video for “Formation,” surprise-released in February, took home one of two Grand Prix Lion Awards at the inaugural Cannes Lions Entertainment for Music, awarded Friday night (June 24.)
“Formation” was the top winner in the highly competitive Excellence In Music Video category, which shortlisted 13 music videos on Thursday and awarded eight with prizes on Friday.
Quote:
Though “Formation” doesn’t represent the typical Grand Prix-winning campaign in that no corporate brand was attached, Grey Group’s evp-director of music Josh Rabinowitz, jury president of Lions Entertainment for Music, argued that the video’s re-positioning of Beyonce’s personal brand was just as powerful. “[You have] the biggest artist on the planet taking seriousrisks,” Rabinowitz said in a press conference earlier in the day, announcing the winners. “This is a mainstream pop artist pushing the limits on the way we perceive things of race in culture, and the perception of women in culture.”
Shortlist:
VOODOO IN MY BLOOD
FORMATION
WHERE ARE U NOW
FREEDOM
HOTLINE BLING
LUMINOUS FREEDOM - NEW BUILD
OK GO - UPSIDE DOWN & INSIDE OUT
"FADED"
SPEECH OF FOXES
DAVID BOWIE "BLACKSTAR"
HELLO
RUNNIN'
CHEMICAL BROTHERS - 'WIDE OPEN'
Shortlist:
VOODOO IN MY BLOOD
FORMATION
WHERE ARE U NOW
FREEDOM
HOTLINE BLING
LUMINOUS FREEDOM - NEW BUILD
OK GO - UPSIDE DOWN & INSIDE OUT
"FADED"
SPEECH OF FOXES
DAVID BOWIE "BLACKSTAR"
HELLO
RUNNIN'
CHEMICAL BROTHERS - 'WIDE OPEN'