"I'm thrilled to say I'm now in a position to give you something unique. An online reading experience unlike any other. It's called Pottermore. It's the same story but a few crucial additions; the most important one is you."
-J. K. Rowling's announcement on 23 June, 2011.
According to Rowling, Pottermore will be 'the place where fans of any age
can share, participate in and rediscover the Harry Potter stories.
still waiting for it to be unlocked, am looking forward to it. this is something thats lost all the hype though, so i think it might be overlooked. :-/