No, it won’t be available on Spotify, or any other streaming service. Not on the album release date, and maybe never.
Which is exactly how Apple is structuring this deal, according to executives sharing preliminary details with Digital Music News. ”[iTunes] and Beyoncé are very happy with the results of that exclusive,” one source close to Apple shared at SXSW, referring to the ground-breaking launch several months ago. ”So you’re going to see something similar coming up, [unnamed artist] really likes the idea.”
“I’m not sure it will top Beyoncé, but it will be ‘Beyoncé-esque’ let’s just say.”
[...]
In terms of release strategy, the artist under discussion is deciding the best way to release, with a well-orchestrated, pre-release notification to fans more likely than a flat-out surprise.
But one thing is certain, according to our sources: this artist will be working direct-to-fan channels like Twitter, email, Facebook, SMS and several other channels ‘very aggressively,’ with ‘special giveaways and bonuses’ for the most dedicated and interested fans.
[...]
“[The artist] really likes what Beyoncé did, the independence of it. Streaming might come later, but that isn’t decided yet.”
[...]
“[The artist] feels there are compensation problems [on streaming platforms like Spotify].”
But one thing is certain, according to our sources: this artist will be working direct-to-fan channels like Twitter, email, Facebook, SMS and several other channels ‘very aggressively,’ with ‘special giveaways and bonuses’ for the most dedicated and interested fans.
I was going to say Nicki, she already hinted that the album would just come out when its ready, but not quite the surprise level that beyonce pulled off
In terms of release strategy, the artist under discussion is deciding the best way to release, with a well-orchestrated, pre-release notification to fans more likely than a flat-out surprise.
This REALLY sounds like Nicki. Especially with her saying she didn't want to go "full" Beyonce-esque, but with us knowing a little something before the release.
In terms of release strategy, the artist under discussion is deciding the best way to release, with a well-orchestrated, pre-release notification to fans more likely than a flat-out surprise.
But one thing is certain, according to our sources: this artist will be working direct-to-fan channels like Twitter, email, Facebook, SMS and several other channels ‘very aggressively,’ with ‘special giveaways and bonuses’ for the most dedicated and interested fans.
lol, this sounds like Gaga all over. I'm just not so sure she'd relinquish her twelve month pre-release hype campaigns.
Oh well, get your purchase screenshots ready girls!