Quote:
But perhaps the biggest potential impact is one Mr. Mehdi only hinted at -- the possibility of making data from Xbox available for market research.
"We are trying to bridge some of the world between online and offline," he said. "That's a little bit of a holy grail in terms of how you understand the consumer in that 360 degrees of their life. We have a pretty unique position at Microsoft because of what we do with digital, as well as more and more with television because of Xbox. It's early days, but we're starting to put that together in more of a unifying way, and hopefully at some point we can start to offer that to advertisers broadly."
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http://www.neogaf.com/forum/showthread.php?t=692225
DAT NSA/Spycam teas, Microsoft better #WorkBitch, y'all...