At just 34-years-old, Beyoncé stands as the second youngest self-made woman to make this year’s list of America’s Richest Female Entertainers, in addition to being ranked as one of the 60 Most Successful Self-Made Women In America.

Nearing two decades since first stepping into the spotlight with Destiny’s Child, Beyoncé has earned her place as one of the greatest entertainers of all-time, and arguably the greatest entertainer of her era.

In addition to the immediate impact of the visual album, every song on Lemonade debuted on the Billboard Hot 100 Chart, making her the first woman ever to chart 12 songs on the Hot 100. All 12 Songs also appeared on the Billboard Hot R&B/Hip Hop Songs Chart. Her four top 10’s on the Hot R&B/Hip Hop songs chart makes Beyoncé the only woman to score that many concurrent top 10 songs.

Although Beyoncé’s accolades as an artist secure her future seat in the Rock and Roll Hall of Fame, it’s been her evident evolution from superstar artist to savvy entrepreneur that elevated her brand to unparalleled heights.

For artists such as Beyoncé with vast global followings who know how to leverage their platforms to directly engage and influence audiences, the focus shifts from simply creating cool content to designing memorable cultural moments. Those cultural moments spark movements that organically grow to become products, experiences and socially powered businesses.

Beyoncé is able to freely approach each project with a blank canvas. Beyoncé is in a rhythm of designing fully-immersive campaigns that turn her personal messages into cultural movements that generate massive profits.

Much of the growing momentum driving the Formation Tour derived from surfacing speculations regarding alleged infidelity issues within her marriage. Her relationship has repeatedly been a topic of discussion for music networks, gossip sites, tabloid magazines and daytime talk show debates. Yet, instead of feeding into the media spiral or directly issuing any statements, Beyoncé capitalized by translating the internet obsession into an enticing musical mystery of love, pain and redemption that brilliantly leaves the public with just as much clarity as confusion.

It’s unclear as to what exactly will come next. However, what we do know is that whatever she decides to release, the world is both willing to pay and paying close attention. Like most innovators, Beyoncé takes pride in staying several steps ahead of where she wants to take the culture next.