Working with the New York production company known as @Radical.Media, Mr. Rolston created three versions of the commercial (15, 30 and 60 seconds), which promote the new fragrance while at the same time setting the stage for Ms. Duff's next song, "With Love," as well as the music video for the song, scheduled to come out next month.
The plot of the commercial and music video begins with Ms. Duff finishing a concert performance and leaving the theater by the stage door. Among her admirers is the mystery hunk, who follows her to her hotel. In the lobby, Ms. Duff starts changing her look, rapidly switching clothes as if to conceal her identity.
The mystery hottie is not thrown off the trail, pursuing Ms. Duff up flights of marble stairs into an elevator. The pair begins to get to know each other better — a lot better — when suddenly the elevator cable frays, sending the elevator car plunging rapidly. At the end, the words "To be continued" appear onscreen.
http://www.nytimes.com/2006/12/18/bu...in&oref=slogin
Ure so funny.