25 "will be everywhere from supermarkets to truck stops"
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Adele’s appearances will continue to be highly select and strategic, befitting her enigmatic persona, just as Swift’s ubiquitousness around her releases is a reflection of her effervescent personality. In a lockout deal with NBC, she’ll appear on Today and Fallon on dates TBA and SNL on Nov. 21, while a Nov. 17 performance at Radio City Music Hall will be taped for a prime-time special airing during Thanksgiving week, according to inside sources. The Grammys on CBS next February will be the lone exception to the lockout.
But if the artist herself will remain at a distance, the opposite will be true of the album. The plan is for the LP to own physical retail from release date through the end of the holidays; hence, it will be everywhere from supermarkets to truck stops, including a major, major initiative from Target, its centerpiece a deluxe exclusive version of 25 with three bonus tracks. If the overall plan is carried out properly, Adele CDs will be stacked so high at the cash registers that shoppers will be tripping over them. Clearly, the initial order will need to be massive in order to blanket retail