Released at midnight on Friday, the album upon which the entire music industry is said to have vested its hopes, was on course to sell an estimated one million copies worldwide on its first day of release and is poised for a record-breaking opening week. Industry insiders predict 25 will sell 3.5m copies worldwide in its first seven days on sale.
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One million copies of 25 have been shipped to UK retailers, including HMV and Tesco, with more set to arrive in warehouses in the weeks ahead of Christmas. Ian Topping, CEO of HMV, said: “We've seen a great start with the release of the Adele album this morning. Sales have far exceeded expectations and based on our morning trading it's our fastest selling album for many years.