I guess I was right, but I thought that her expiration date was longer than this.
Girls like her (internet sensation with a huge online fanbase) appears every 5 years and disappears real quick (cause this fanbase makes a lot of noise but don't really buy the music).
Born to Die was not a massive era though, and Ultraviolence got a lot of following. It just didn't perform that well on charts, but we shouldn't expect Lana to.