According to the latest Official Charts Company sales data, Lana Del Rey could be on course for her first Number 1 album this weekend.
The 25 year old US singer’s major label debut, Born To Die, is currently outselling the rest of the Top 10 after just two days on sale. The album’s title track debuted in the Official Singles Chart Top 20 at Number 14 this past Sunday, while her debut single, Video Games, is currently at Number 20 after 15 weeks on the Official Singles Chart.
Midweek Charts: Del Rey boosts flagging albums market
Source: MW
15:50 | Wednesday February 1, 2012
By Paul Williams
Lana Del Rey’s Born To Die has become the first big-selling new album of 2012 after taking just three days to clock up nearly70,000 sales.
The newly-issued Polydor album looks an absolute certainty to top the UK artist albums chart this weekend with Official Charts Company Data showing that by the end of business on Tuesday it had outsold its nearest seven challengers combined.
The strong sales for the US singer-songwriter are just what the market desperately needs after Asylum/Atlantic act Ed Sheeran’s + returned to number one last Sunday with the lowest sales for a chart-topping album since September 1995, just 20,607 copies. That is less than a third what Born To Die has sold this week with four more days of business still to go.
And not only the hype, but the kind of talent this artist has is what is making her have all this success. People are starting to be here for this type of music now, and songwriting skills.
And not only the hype, but the kind of talent this artist has is what is making her have all this success. People are starting to be here for this type of music now, and songwriting skills.
Nope! No shade intended.
But there's a lot of talented artists out there that aren't able to sell a damn record. I love the album but let's not pretend it is selling like this by its quality alone. There are multiple factors and I honestly think she is benefiting from the hype surrounding her the most.