From www.whatculture.com (an official website) Each reason is a page long so I only posted tidbits since I can't post the entire ARTICLE on ATRL

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The demand placed on the artists to achieve success, notoriety and ultimately popularity has seen a number of risky and questionable decisions made. Pop’s princesses of the late 90′s – namely Britney and Christina – have fallen away as they outgrew the market. The next generation of stars such as Miley Cyrus have found creating a brand even more difficult, resulting to genuine shock-tactics in order to gain attention, and even one of the most successful female artists – Lady Gaga – is more famous for her image as opposed to her music, which indeed alienates potential fans the world over.
Over the past six years, Katy Perry has prominently rose to fame as one of the biggest stars in the music industry. With a combination of personality, sex appeal and exceptionally well written pop songs, she has become one of the most famous faces in the business, now to the point whereby she is the current reigning Queen of Pop. Whilst this may seem nothing other than a meaningless label to some, in a market that features constant social media, unforgiving, attention-hungry fans and worldwide coverage of every incident, this title is not only a credible achievement, but an exceptionally difficult one to maintain.

5. Media Friendly Personality Nowadays, a lot of pop stars and commercial artists are intensely media trained from day one. Before the release of their first single, they know what sound bites to give, have opinions on things which confirm with their ‘artistic beliefs’. The truth is, they are the product of a system. Perry shines when it comes to handling the media, because everything she does and says seems natural. She dresses, performs and acts exactly the way she wants to, and doesn’t come across at all as false. Whether this is genuinely her or simply great PR (potentially a combination of the two) is irrelevant – the press love her, and because of this the fans do too

4,Intelligent Song Choices Katy Perry is currently one of the most distinctive artists on the airwaves. Seemingly every few months, she has a track on the radio or TV stations that is both catchy and commercially successful. Irrelevant of a fans music style, most music lovers will instantly be able to rattle off Perry’s lyrics as the tune plays, and memorable choruses stick in the head for days at a time. The skill here is that while all songs do fall into a very ‘poppy’ category, each has a distinct enough sound to seem new and fresh on the ear. Read more at http://whatculture.com/music/5-reaso...rtuG9GK8g8j.99

3. Overall Image [SIZE="3"[Her hairstyles, whilst sometimes extravagant are imitable and her general fashion sense fits the scenario (music videos aside of course!) She is the girl next door, the girl that you had a date with that one time, the pretty girl that served you in the coffee shop. She has a believable feel to her look that makes her that little more obtainable while her music videos do show more outlandish outfits, but it is because of this you can separate her own style from her look ‘while she is working’. Stylists, wardrobe and makeup all play a huge part in this, of course, however as many failed pop stars would vouch for, the ability to pull this off on a regular basis is the true mark of a pop mega star and one which serves Perry as the reigning monarch of music [/SIZE][/SIZE] Read more at http://whatculture.com/music/5-reaso...JXZpdz06Tym.99

2.TABLOID DREAM Whether it’s marrying Russell Brand, posing with a switchblade, appearing in a low-cut top on Sesame Street or simply giving her own two cents worth in an interview, the stories that appear about the pop star are engrossing, self-writing and ultimately entertaining. Type in the name Katy Perry on a google news search and nearly every story that appears on the first two pages is from within about 48 hours. It shows an incredible level of media coverage for just one woman, and many of the stories that appear are fuelled not by speculation or hearsay, but by Perry herself. Her awareness and ability to manipulate and control the news feeds across the globe is definitely impressive in a generation that relies so heavily on social media to get that next big story Read more at http://whatculture.com/music/5-reaso...7hZAxCgYBKG.99

1. Willingness To Evolve The next 18 months may play out in one of two ways for Perry. It is undeniable she is here to stay, a headline act in her own right and with no noticeable sign of a transition into screen, Perry has the opportunity to monopolise the Queen of Pop label away from others and cement herself as one of the all-time greats. With arguably another wave of bubblegum teen pop-stars just around the corner, Katy (who is nearly 30) has the maturity and experience to outlast the younger generation alongside a back catalogue that is up there with any female pop-star. With regular singles hitting high levels in the charts, entertaining television appearances and an image that is both hot and ever-evolving, Katy Perry is undoubtedly the reigning queen of pop. Read more at http://whatculture.com/music/5-reaso...So2pAH8bIDl.99

5. Media Friendly Personality

4,Intelligent Song Choices

Originally posted by katyperryismylife This will get messy.

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1. Willingness To Evolve

Originally posted by G.U.Y No! To be the queen of pop you need to have : Good vocals Iconic performanceS Impact To be: A risk taker Trendsetter A good dancer ... and MORE