Member Since: 7/21/2010
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MTV: 'BEYONCÉ' changed the music industry
Is It Possible To Pull A Beyoncé With A Movie?
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It’s a generally accepted fact that this is Beyoncé’s world, and we just live in it. This was cemented on December 13, 2013, when Queen Bey dropped her self-titled album with literally no warning at all.
It was totally bananas, and quite literally changed the way that the music industry works. Since then, several other artists have released surprise albums, like Miley at the end of this year’s Video Music Awards. Game: changed.
Which leads us to wonder: could the same thing ever happen with a movie? Is it possible to keep a months-long shoot and the ensuing edit a secret, and emerge with a fully-formed movie?
Perhaps “The Big Short,” based on the non-fiction book of the same title by Michael Lewis, is as close as we’ll come to a Beyoncé-style movie release in a while. Directed by Adam McKay and starring the likes of Ryan Gosling, Brad Pitt, Steve Carell and Christian Bale, it felt like we heard only a whisper of casting in January, then nothing.
Director McKay told MTV News that he was sure the super-quick release date would leak before the trailer’s premiere.
“It’s impossible,” he said. “I talked to the people at Paramount yesterday, and I was like, in a million years I never imagined this wouldn’t leak. I thought for sure a couple weeks back, maybe three weeks ago when we started going, ’let’s do this,’ I thought oh, for sure it’s going to leak, and that’s OK. Let’s just get our movie out, focus on the movie. And I saw a ton of headlines with the word surprise in it, and had a bunch of friends like, ’woah, what happened, where did this come from?’ It’s definitely an albino crocodile in this world we live in, a rare thing. Especially with a movie.”
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http://www.mtv.com/news/2281598/secr...rt-adam-mckay/
Iconic album. The impacT
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