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Member Since: 5/28/2011
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Microsoft "Killing Off" Internet Explorer Brand
Quote:
While Microsoft has dropped hints that the Internet Explorer brand is going away, the software maker has now confirmed that it will use a new name for its upcoming browser successor, codenamed Project Spartan.
Microsoft's marketing chief Chris Capossela: "We’re right now researching what the new brand, or the new name, for our browser should be in Windows 10," ... "We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing."
Internet Explorer will still exist in some versions of Windows 10 mainly for enterprise compatibility, but the new Project Spartan will be named separately and will be the primary way for Windows 10 users to access the web. Microsoft has tried, unsuccessfully, to shake off the negative image of Internet Explorer over the past several years with a series of amusing campaigns mocking Internet Explorer 6.
Microsoft is clearly testing names with market research, but it’s unclear when the company plans to unveil the final name for its Internet Explorer successor. Judging by Microsoft’s own research, it’s obvious the company will move as far away from Internet Explorer as possible, and it’s likely Project Spartan will have the Microsoft name attached to it.
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But will Project Spartan be any better?
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