Ratings. Although Sunday’s Super Bowl broke a ratings record in metered markets, Deadline reports that Beyoncé failed to top last year’s performer, Madonna, in ratings measured during the halftime-show half-hour. Beyoncé’s halftime show, which occurred in the 8 – 8:30 PM ET time slot, scored a 48.2/71. That’s down from the 48.1/72 of Madonna’s 2012 halftime performance. Madonna had 114 million viewers, more than the actual game and Beyoncé had her ratings go from 100 Millon to 95 Millon during her halftime performance.
No. 95 million people still watched Beyonce slay the stage, and that's an amazing thing. Not everything has to be a competition. Of course, Madonna had more viewers, she's been around longer - doesn't mean that Beyonce should be ashamed.
Not surprised. Madonna is a MUCH bigger name and is a known entertainer across the US and the world. People were perched to see the legendary Queen of Pop make a comeback.
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Do the numbers also count how many people tuned out during the performance or just the people who tuned away from the start of the performance?
Due to the nature of live coast-to-coast programming the ratings for CBS (Super Bowl) are approximate non-time zone adjusted time period ratings and are basically worthless and should be ignored.