Are twitter memes the new indication of relevance?
Tbh, all the popular people get meme'd on instagram and twitter. The Kardashians, Drake, and Kanye are by far the ones who it happens to the most. And honestly, they were some of the biggest names of 2016.
Although some posts can get really popular there, the site is kind of in its own (small) bubble. For example. the bridge to Halsey's "Colors" was a HUGE meme on Tumblr but I've never seen it referenced outside of that site.