Unfortunately yes
Its just so..catchy and hashtagable. ven Obama's Chamge We Can Believe can't compare to #MAGA.Its the "America" and "again" part that his crowd latched onto tbh. I have to give Trump credit for being the evil genius marketing c=king that he is. That slogan spoke to this crowd's deep desires and validation of ideals. He got it. Hillary didn't.
I don't think he had merch and Bernie's was a rehash of CWCBI and Hillary's was boring, even the #ImWithHer