AOL unveiled a slate of 15 web series on Monday boasting partnerships with the likes of Michael Eisner's Vuguru and Mark Burnett.
Thanks to J-Lo., the company will also be re-launching a brand best known for fashioning Leif Garrett and Jonathan Taylor Thomas into teen idols -- Tiger Beat.
The shows range from celebrity interviews to home makeovers to car talk.
Also read: HuffPost Hits 1 Billion Page Views, Adds New Sites
It represents one of the company's biggest investments in video content, which executives have made no secret of saying represents the best opportunity to prop up the embattled company's online advertising numbers.
AOL also announced plans to collaborate with Jennifer Lopez, her company Nuyorican Productions, and Believe Entertainment Group to launch a new digital video series, "Tiger Beat Entertainment," an entertainment news and lifestyle show for teens and young adults.
In addition to Lopez, the shows feature bigger names than traditionally appear in online series. Among the boldfaced talent are "Twilight"s' Jackson Rathbone who will appear in the action series "AIM High" Antonio Sabato Jr. who headlines the comedy "Little Women, Big Cars," and Heidi Klum who will oversee a better living show "Heidi Klum on AOL."
Each program will be programmed and distributed across AOL Huffington Post Media Group sites.
The company said that AOL Video is one of the top-10 video platforms on the Web with 43.9 million unique viewers and 403.6 million U.S. streams per month.
http://www.reuters.com/article/2011/...75966820111003
(Nuyorican Productions) Keep growing that empire.