| |
Chart Listings: MDNA takes a TMBL
Member Since: 3/25/2009
Posts: 13,550
|
Quote:
Week Ending April 8, 2012. Albums: MDNA Takes A TMBL
By Paul Grein | Chart Watch
Madonna's MDNA tumbles from #1 to #8 in its second week on The Billboard 200. That's the biggest positional drop from the top spot since Michael Buble's Christmas dove from #1 to #24 in the week after Christmas. Sales of Madonna's album's plummeted by 87%, from 359K to just 48K. That's one of the biggest drop-offs, as a percentage of sales, from the #1 spot in history. Sales of Buble's Christmas album plummeted 96% that week (from 467K to 21K). Sales of Mac Miller's Blue Slide Park dove by 83% in November 2011 (from 144K to 25K).
But Buble's drop was inevitable. Once Christmas is over, it's over. And Miller isn't exactly an icon and an international superstar. So Madonna is pretty much in a class by herself here.
What happened?
Madonna's opening-week sales tally included about 185K copies that were bundled with the purchase of tickets to her upcoming tour. It's impossible to know how many of those fans would have bought the album if it hadn't been bundled with the concert ticket. Some would have, to be sure. But others wanted to see the show and didn't much care about the new album. It's the same story with many other veteran artists, from the Rolling Stones to Barry Manilow.
Since there's a complication with the opening week number, let's put it aside and instead compare the second-week tallies on Madonna's eight studio albums of the Nielsen SoundScan era. The second week tally for MDNA (48K) is by far Madonna's lowest since 1991. Her previous worst was 1994's Bedtime Stories, which sold 86K copies in its second week. Here are the second-week tallies on Madonna's last eight studio albums, shown from best to worst: 1998's Ray Of Light (224K), 2000's Music (212K), 2005's Confessions On A Dance Floor (210K), 1992's Erotica (100K), 2008's Hard Candy (94K), 2003's American Life (91K), 1994's Bedtime Stories (86K) and 2012's MDNA (48K).
This is the third time in less than a year that a chart achievement has come under scrutiny in the industry and in the music press. In May, Lady Gaga's Born This Way sold 1,108,000 copies in its first week, boosted by an AmazonMP3 promotion at what then seemed to be the rock-bottom price of 99 cents. (The next week, with the sale over, sales tumbled by 84% to 174K.) Last month, several albums surged when they were offered for just 25 cents at Google Play and AmazonMP3. Guns N' Roses' Greatest Hits made the most dramatic jump, to #3. (It plummeted to #152 the very next week, as sales fell from 85K to just 3K). I think if I were an artist I'd nix the gimmicky promotions. They work in the short term and cause the artists embarrassment in the long term.
Part of the problem is that Madonna's "Give Me All Your Lovin'" has been only a medium-sized hit. It spent just one week in the top 10. By contrast, "4 Minutes," the first single from Madonna's last studio album, Hard Candy, logged 11 weeks in the top 10. Madonna could really use a hit song all her own. Her last two top 10 hits were collabos with artists who were hotter at the time than she was: Justin Timberlake on "4 Minutes" and Nicki Minaj on "Give Me All Your Luvin'" (which also features M.I.A.) Madonna's last top 10 hit (or top 40 hit, for that matter) that wasn't a collabo was 2005's "Hung Up." That's not an eternity, but it's a long time.
.............
Here's the low-down on this week's top 10 albums.
1. Nicki Minaj, Pink Friday: Roman Reloaded, 253,000. This new entry is Minaj's second top 10 (and second #1) album. Twelve songs from the album are listed on Hot Digital Songs, topped by "Starships," which dips from #4 to #5.
2. Adele, 21, 153,000. The former #1 album rebounds from #3 to #2. This is its 59th week in the top 10. Five songs from the album are listed on Hot Digital Songs, topped by "Set Fire To The Rain," which drops from #20 to #26.
3. Rascal Flatts, Changed, 130,000. This new entry is the country trio's eighth top 10 album. Three songs from the album are listed on Hot Digital Songs, topped by "Banjo," which jumps from #85 to #65.
4. Lionel Richie, Tuskegee, 95,000. The album drops from #2 to #4 in its second week. "You Are," a duet with Blake Shelton, bows at #160. A TV special based on the album airs Friday, which should give the album a boost next week.
5. One Direction, Up All Night, 92,000. The former #1 album rebounds from #6 to #5 its fourth week. It has been in the top 10 the entire time. Three songs from the album are listed on Hot Digital Songs, topped by "What Makes You Beautiful," which from #5 to #4.
6. Of Monsters & Men, My Head is an Animal, 55,000. This new entry is the Icelandic band's debut album. Two songs from the album are listed on Hot Digital Songs. "Little Talks" jumps from #123 to #115. "Mountain Sound" debuts at #144.
7. Various Artists, The Hunger Games: Songs From District 12 And Beyond, soundtrack, 50,000. The former #1 album drops from #5 to #7 in its third week. Two songs from the album are listed on Hot Digital Songs. Taylor Swift's "Eyes Open" drops from #13 to #20. "Safe & Sound" by Swift featuring The Civil Wars drops from #18 to #33.
8. Madonna, MDNA, 48,000. The former #1 album dives to #8 in its second week. "Give Me All Your Luvin" (featuring Nicki Minaj and M.I.A.) drops from #83 to #162.
9. Marvin Sapp, I Win, 44,000. This new entry is the gospel star's second top 10 album. Here I Am hit #2 in March 2010.
10. Shinedown, Amaryllis, 36,000. The album drops from #4 to #10 in its second week. Sales to date: 142K.
.....................
Adele's Live At The Royal Albert Hall is #1 on Top Music Videos for the 19th straight week. That's the longest continuous run since Backstreet Boys' Backstreet Boys held the top spot for its first 19 weeks in 1999. Adele's DVD sold 16K copies this week, bringing its total to 793K.
Coming Attractions: Monica's New Life is expected to be next week's top new entry. Also due: Bonnie Raitt's Slipstream, Florence + the Machine's MTV Unplugged, Prince Royce's Phase II, M. Ward's A Wasteland Companion and 2012 Billboard Latin Music Awards.
|
Read more http://music.yahoo.com/blogs/chart-w...html#more-1236
|
|
|
|
Member Since: 4/5/2012
Posts: 3,317
|
Sales of Madonna's album's plummeted by 87%, from 359K to just 48K. That's one of the biggest drop-offs, as a percentage of sales, from the #1 spot in history.
Wow, that's too bad. The album sucks anyway. 
|
|
|
|
Member Since: 9/23/2009
Posts: 26,796
|
Bow to the ****ing Queen. She's number one in the best and worst aspects. ****ing boss bitch. Owning all ends of the spectrum.
|
|
|
|
Member Since: 11/15/2009
Posts: 16,903
|
The title 
|
|
|
|
Member Since: 1/27/2006
Posts: 51,546
|
Thread #90.
|
|
|
|
Member Since: 8/31/2011
Posts: 18,529
|
At least Lady Gaga can say she did this before Madonna  not something I would want to have tho lol
|
|
|
|
Member Since: 1/13/2010
Posts: 7,944
|
This is just......
|
|
|
|
Member Since: 10/8/2009
Posts: 35,527
|
Quote:
Originally posted by Rico Shameless v2
Thread #90.
|
Right? Surely everyone knows by now this has already been posted?
|
|
|
|
Member Since: 11/12/2011
Posts: 4,529
|
Only monsters seem to care 
|
|
|
|
Member Since: 11/7/2011
Posts: 14,651
|
Quote:
Originally posted by fortheloveofmusic
At least Lady Gaga can say she did this before Madonna not something I would want to have tho lol |
Trendsetter.
|
|
|
|
Member Since: 6/5/2009
Posts: 13,743
|
It's too bad. This is the only Madonna album that I can stand from her.
|
|
|
|
Member Since: 10/7/2011
Posts: 20,627
|
Quote:
Originally posted by PopBoi
Right? Surely everyone knows by now this has already been posted?
|
They act like Madonna's legacy is gone.
|
|
|
|
Member Since: 2/6/2010
Posts: 27,892
|
It will be very interesting to see how the Madge stans and the monsters end up sorting this out. 
|
|
|
|
Member Since: 12/16/2008
Posts: 59,380
|
If I haven't seen this 65169143606 times before I'd be shocked.
|
|
|
|
Member Since: 10/1/2011
Posts: 33,423
|
I'm sure Madonna is unphased 
|
|
|
|
Member Since: 9/25/2001
Posts: 26,816
|
Quote:
|
The second week tally for MDNA (48K) is by far Madonna's lowest since 1991
|
Damn.
|
|
|
|
Member Since: 8/20/2011
Posts: 9,381
|
Quote:
Originally posted by DrownedWorld
Only monsters seem to care |
i guess forbes magazine is a little monster? then again, gaga always does come out on their lists of successful entertainers 
|
|
|
|
Member Since: 3/26/2011
Posts: 22,809
|
MDNA takes a TMBL?
|
|
|
|
Member Since: 3/25/2009
Posts: 13,550
|
Quote:
Originally posted by Rebel
Damn.
|
Quote:
|
Madonna's last top 10 hit (or top 40 hit, for that matter) that wasn't a collabo was 2005's "Hung Up." That's not an eternity, but it's a long time.
|
So many new records exposed in this article 
|
|
|
|
Member Since: 9/25/2001
Posts: 26,816
|
Quote:
Originally posted by Bibliotheque
Quote:
|
Madonna's last top 10 hit (or top 40 hit, for that matter) that wasn't a collabo was 2005's "Hung Up." That's not an eternity, but it's a long time.
|
So many new records exposed in this article |
At least "4 Minutes" was a good song. 
|
|
|
|
|
|
