I remember that time when Bad Romance garnered a lot of attention for its huge views of several hundred millions, which was rather a rare feat at that time.
She was the top youtube queen at the time, and only Bieber could beat her in video views.
When Telephone was released, it caught attention as well, and I garnered like a few millions within the first day, and that was quite something at the time.
However, all of this was in the past. While average youtube view count for music videos has increased greatly since, Gaga's own video views seem to decline.
Among the top 30 most watched videos on youtube (29 of them being music videos), there's only one from Gaga (Bad Romance). It's also her only video with more than 200m views.
What is the reason for this decline while Gaga has never neglected the video side of her music? Many of her later videos got huge budget.
Edit: I'm not talking specifically about Applause or this very moment. I mean the last couple of years.
Because her videos aren't good and edgy like they used to be. You have the other girls slaying from bathtubs and swinging from balls and chains so effortlessly drumming up controversy.
Because the GP is here for videos like 'Blurred Lines', 'We Can't Stop' and 'Wrecking Ball' etc. Gaga may not be pulling in the views, but I praise ha for sticking to who she really is.