PETA has always been really stupid about this kind of stuff.
When that man got beheaded on the Greyhound bus, they said that the same thing happens to chickens every day, so why aren't people mourning the chickens
I understand their cause, and I think it's noble.
However, their PR movement sucks a big dick, and their higher-ups are rather corrupt. It's not a pretty company once you dig a little bit.