IT meaning the It factor she had that made her an unstoppable PHENOMENON in 2009-2010. Her music videos were events; everyone had something to say about her, the entire world was obsessed.
BTW left a nasty taste in the GP's mouth; a lot of people jumped ship, including some of her stans. Nearly two years later and she is gearing up to release her (arguably) fourth album, ARTPOP. If she delivers (musically, vocally, visually, ect.), will everyone like her again? Will she be as successful as she once was? Will she get some of that magic back?
What do you think? Discuss.