Well I agree that placements shouldn't be pushed in viewers faces or to the extent of the skit in The Truman Show where his pretend wife holds up products and blatantly advertises them
and I would prefer that people chose to use what they needed in films anyway and ask for permission if necessary but then again if you need sponsorship then you have to, to an extent. It's not that bad if items are just used normally as they would be or for a specific storyline reason rather then worked in.
I also think they should be concerned about ****** writing in general other then only barking when they are told what to write/add.