South Korean electronics giant Samsung has reached an unprecedented $25 million deal to sponsor Rihanna’s upcoming album and tour, The Post has learned.
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The Rihanna deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory. Hammering out the details took longer than expected in part because Rihanna made some last-minute tweaks to the album, sources said.
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Rihanna, the 27-year-old beauty from Barbados, is releasing an album in the next few weeks, reportedly titled “Anti.” It will be her eighth studio album. She has talked about wanting to approach an album release in a fresh way.
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Samsung wants to use Rihanna to help promote its Galaxy line of products and wants exclusive use of Rihanna-related video content to release via its Milk Music radio service, sources said.
this album has to perform well now or it'll be a mess on here