Concept:
The whole concept was designed perfectly. Kelis described the album as "something you can get sweaty to." Album was full of electronic bits that you can dance to, and her look through the entire era looked like it came from some strange beat. But overall it was a mess. Videos were terrible. Kelis had one look at one point, then in another she looked like she came from something else. She did try (and failed) to mach the videos/album/appearances to look like one on hole. But it all looked cheap and not fun.
Support Album:
Videos
Kelis had 4 videos in this era. Acapella showed us that this era will be full of color, dance and desert layout. 4th of July followed the concept on some way. And then Scream and Brave came. This is when we all realize that this is an epic fail.
Style I will keep my mouth shut on this.
Overall
Kelis you are on the last place because you had such a good concept that you push way to hard and you got something we better all forget and look forward youre next era.
Thanks a lot guys!
I will keep my mouth shut on this. 
