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Chart News: BuzzAngle 2016 US Music Report
Member Since: 12/25/2003
Posts: 13,870
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BuzzAngle 2016 US Music Report
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BuzzAngle US Report Highlights for 2016
Overall music consumption for the year was up 4.9% over 2015 (413.9 million project units in 2016 vs. 394.5 million album project units in 2015).
Song Consumption for the year was up 27.2% over 2015 (2.4 million song project units in 2016 vs. 1.9 billion song project units in 2015).
Audio streams reached a new record high of 250.7 billion, up 82.6% over 2015.
Subscription streams grew a staggering 124.2% and accounted for 76.3% of total audio streams in 2016, up from 62.1% of total in 2015.
There were more streams on any given day during 2016 (daily average of 1.2 billion) then there were song downloads for the entire year (734 million).
Drake is the Artist of the Year with over 6.1 million in total album consumption units, Views is the album of the year with 3.9 million total album units and One Dance is the song of the year with 5.6 million total song consumption units.
Over 28 million unique songs were streamed in 2016, 7.3 million unique songs were purchased and 1.4 million unique albums were purchased.
Overall album sales were down 15.6% compared to 2015 (173.4 million in 2016 vs. 205.4 million in 2015).
Digital album sales in 2016 were down over the previous year 19.4% (83.9 million in 2016 vs. 104.1 million in 2015).
Physical album sales were down 11.7% (89.4 million in 2016 vs. 103.1 million in 2015). Physical album sales accounted for 51.6% of all album sales in 2016.
Vinyl album sales were up 25.9% over 2015 while CD album sales were down 14.0%. Vinyl albums accounted for 8.0% of all physical album sales.
Song sales (downloads) in 2016 were down 24.8% compared to 2015 (734.2 million in 2016 vs. 975.8 million in 2015).
Largest Single Days or Weeks of the Year for Music Purchasing and Listening
Streaming Activity:
The biggest single day for total on-demand streams in 2016 was Christmas Eve, December 24 – 1,588,455,616, also the biggest day for video streams, with 734,801,008 streams.
The biggest single day for audio on-demand streams in 2016 was December 9 with 922,260,438 streams (the release of J. Cole’s album).
J. Cole had 10 out of the top 12 songs streamed on December 9, accounting for 56.9 million streams (27 songs total) for that one day. The Weeknd was the next most streamed artist on December 9 with 19 million streams (25 songs).
December 7 was the first time there were more than 900 million audio streams in one day (908,346,094).
The week of November 18 was the first time that the combined audio and video streams surpassed 9 billion. The week of December 9 was the largest streaming week of the year with a combined audio/video total of 9.6 billion.
Juju on the Beat by Zayion McCall and Black Beatles by Rae Sremmurd videos were the top two videos streamed with 3.8 million and 2.9 million respectively on December 24.
Album Sales:
The biggest single day for album sales (and digital album sales) in 2016 was Friday April 29 with 1,215,248 albums sold (931,749 digital album sales). This was the release day of Drake’s Views, which sold 575,000 digital albums on the first day.
Friday, December 23 was the biggest single day for physical album sales with 845,183 sales. Black Friday, November 25, was the next biggest day for physical album sales with more than 808,000 sales.
Record Store Day, Saturday April 16 was the biggest single day for vinyl album sales with more than 97,000 sold.
Song Sales:
Christmas Day, Sunday December 25, was the biggest single day for song downloads with 5,072,142 song downloads.
The most downloaded song on Christmas Day was Black Beatles by Rae Sremmurd with 49,791 sales.
Holiday Season Highlights (2016 Holiday Season = Nov. 18 through Dec. 29)
Album Sales:
Album sales during the 2016 Holiday Season were down 21.7% over 2015
Physical album sales during the 2016 Holiday season were down 16% compared to 2015.
68% of albums purchased during the 2016 Holiday Season were physical albums (either CDs, vinyl albums or cassettes).
Vinyl album sales during the 2016 Holiday Season were up 28% compared vinyl album sales in 2015 (1.99M vs. 1.56M).
There were 11,489 cassettes purchased during the Holiday Season (an increase of 140% over 2015).
The biggest selling album (as well as top Christmas album) during the 2016 holiday season was A Pentatonix Christmas with 712,534 sales and the biggest selling vinyl album was Blurryface by twenty one pilots with 22,006 sales.
The Artist with the most album sales during the holiday season was Pentatonix with 1,041,030 sales. Garth Brooks was second with 655,740 album sales (if you include the ChristmasTogether album with Trisha Yearwood, the total jumps to 882,167 sales); 98% of the sales were physical.
Interestingly, Elvis Presley was the #8 most purchased artist (albums) during the holiday season with 256,707album sales.
Streaming Activity:
On-demand audio streams during the 2016 Holiday Season were up 62% compared to 2015 with 34.3 billion streams.
The most streamed artist during the holiday season was The Weeknd with 807.7 million streams (85% of those streams were audio streams). Drake is #2 with 606 million streams.
Starboy by The Weeknd was the most (on-demand audio) streamed song during the holiday season with 92.3 million and Black Beatles by Rae Sremmurd was the most streamed video with more than 139.2 million streams during the holiday season.
The most streamed Christmas song during the holiday season was All I Want for Christmas is You by Mariah Carey with more than 59.2 million streams (overall the #15 most streamed song during the holiday season).
Black Friday & Cyber Monday Highlights
Black Friday:
There were 1.1 million album sales purchased on Black Friday (11/25/16), which was down 26% compared to Black Friday 2015 (11/27/15).
Approximately 75% of albums purchased on Black Friday (73%) were either a CD or a vinyl album.
Starboy by The Weeknd was the biggest selling album on Black Friday; 77,956 sales (all digital).
The Ultimate Collection (10 disc box set) by Garth Brooks was the biggest selling physical album on Black Friday with 43,857 sales.
Top of the Charts
Albums:
Top album of 2016 is Views by Drake with 3,962,770 total project consumption units.
Top-selling Album of the year (as well as Top Pop Album Project of 2016) is 25 by Adele with 1,550,584 album sales with Views by Drake coming in at #2 with 1,510,987 album sales.
Top Rap/HipHop Album of 2016 is Views by Drake with 3,962,770 album project units.
Top R&B Album of 2016 is Lemonade by Beyoncé with 2,143,666 album project units.
Top Country Album of 2016 is Traveller by Chris Stapleton with 1,371,552 album project units.
Top Stage & Screen (Soundtrack) Album of 2016 is Hamilton with 1,322,524 album project units.
Top Christian Album of 2016 is How Can It Be by Lauren Daigle with 376,033 album project units.
Top Children’s Album of 2016 is Kidz Bop 31 by Kidz Bop Kids with 224,049 album project units.
Top EDM Album of 2016 is Chainsmokers by The Chainsmokers with 637,905 album project units.
Top-selling vinyl Album of the year is Blurryface by twenty one pilots with 49,448 sales.
Top Digital Album of 2016 is Views by Drake with 1,301,161 digital sales.
Streaming Activity
In 2016, 2 songs broke the 700 million-stream mark for the first time ever: Panda by Desiigner (736.8M) and Work by Rihanna (716.6M). The most-streamed song in 2015 was Trap Queen by FettyWap (612.8M).
There were 6 songs that were streamed more than 500 million times in 2016; there were only 2 in 2015.
The most-streamed song in 2016 was Panda by Desiigner with 736,813,212 streams.
Panda by Desiigner was also the most-streamed video in 2016 with 420,281,844 million streams.
There were twice as many songs that streamed more than 100 million times in 2016 compared to 2015 (226 songs in 2016 vs 111 songs in 2015).
The top 1,000 streamed songs in 2016 accounted for 91.8 billion streams, 23% of all streams for the entire year.
70%+ (65+ billion) of the Top 1,000 streamed songs in 2016 were either Urban or Pop songs.
Almost 50% of the Top 1,000 streamed songs were Urban songs (Rap/Hip-Hop at 35% and R&B at 13%)
The Top Pop streamed Song of 2016 is Sorry by Justin Bieber with 479,224,787 streams.
The Top Rock streamed song of 2016 is Stressed Out by twenty one pilots with 454,005,148 streams.
The Top Rap/Hip-Hop streamed song of 2016 is Panda by Desiigner with 736,813,212 streams.
The Top R&B streamed song of 2016 is Work by Rihanna with 716,636,471 streams.
The Top Country streamed song of 2016 is H.O.L.Y. by Florida Georgia Line with 178,735,221 streams.
The Top Latin streamed song of 2016 is Hasta el Amanecer by Nicky Jam with 115,953,507 streams.
The Top Christian streamed song of 2016 is Monster by Skillet with 112,411,454 streams.
The Top Electronica streamed song of 2016 is Cold Water by Major Lazer with 331,168,796 streams.
The Top Dance streamed song of 2016 is Closer by The Chainsmokers with 616,482,817 streams.
Song Sales:
There were 5 songs that had more than 2 million song downloads in 2016 compared to 16 in 2015 (top 5 sold between 3-5+ million each).
There were 36 songs that sold more than 1 million song downloads in 2016 compared to 60 songs in 2015.
Can’t Stop The Feeling! by Justin Timberlake was the most downloaded song in 2016 with 2,488,419 sales.
The #10 selling song in 2015 had more song downloads than the #1 song in 2016.
29% of the top 1,000 songs downloaded in 2016 were Pop songs (70.1M), 18% (43.8M) were Rap/Hip-Hop, 17% (40.5M) Country and 11% (27.9M) R&B songs.
The Top 1,000 Song sales accounted for 243 million sales, 33% of all song sales for the year.
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BuzzAngle Music 2016 Report
^ Year end charts in this report too.
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Member Since: 5/27/2016
Posts: 151
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Member Since: 2/5/2014
Posts: 1,057
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Quote:
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Audio streams reached a new record high of 250.7 billion, up 82.6% over 2015.
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Member Since: 5/2/2012
Posts: 15,418
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Quote:
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Top R&B Album of 2016 is Lemonade by Beyoncé with 2,143,666 album project units.
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Member Since: 2/2/2014
Posts: 7,203
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Quote:
Audio streams reached a new record high of 250.7 billion, up 82.6% over 2015.
Subscription streams grew a staggering 124.2% and accounted for 76.3% of total audio streams in 2016, up from 62.1% of total in 2015.
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Member Since: 8/19/2013
Posts: 3,262
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Streaming will be even bigger in 2017 but the sales even lower tho..
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Member Since: 12/16/2008
Posts: 59,380
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Streaming is showing no mercy, the increase 
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Member Since: 6/19/2012
Posts: 29,579
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Quote:
Originally posted by HeavenMonster
Streaming will be even bigger in 2017 but the sales even lower tho..
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Sales are irrelevant. The industry is growing now thanks to streaming
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Member Since: 8/17/2013
Posts: 18,151
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Quote:
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Overall music consumption for the year was up 4.9% over 2015 (413.9 million project units in 2016 vs. 394.5 million album project units in 2015).
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ATRL told me it was dead and over though
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Member Since: 2/2/2014
Posts: 7,203
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Quote:
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In 2016, 2 songs broke the 700 million-stream mark for the first time ever: Panda by Desiigner (736.8M) and Work by Rihanna (716.6M). The most-streamed song in 2015 was Trap Queen by FettyWap (612.8M).
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Member Since: 12/23/2006
Posts: 20,355
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Subscription streaming ha overtake
Win
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Member Since: 8/7/2015
Posts: 2,576
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Streaming is really the future
Though I fear that it'll kill the album as a concept.
More songs = more streams = more profit, that's probably going to be logic and it's sad.
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Member Since: 5/9/2012
Posts: 38,050
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Quote:
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There were 11,489 cassettes purchased during the Holiday Season (an increase of 140% over 2015).
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Oh wow. 
Vinyl sales though! Slay!
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ATRL Contributor
Member Since: 4/5/2014
Posts: 5,828
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The Sound Of Silence made the YE T 25 in download sales. And TSOS outgrossed the #2 song by a Metal artist by more than 4:1. Over 1.15 million sold, and over 1.5 million grossed.
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ATRL Contributor
Member Since: 4/5/2014
Posts: 5,828
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Quote:
Originally posted by Hunter_13
Oh wow.
Vinyl sales though! Slay! |
I guess cassettes are on their way to getting a second wind.
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Member Since: 9/25/2001
Posts: 26,816
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Member Since: 8/17/2013
Posts: 6,077
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streaming coming for wigs
digital sales collapsing
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Member Since: 1/1/2014
Posts: 7,689
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Streaming scalping.
RIP iTunes.
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Member Since: 12/23/2006
Posts: 20,355
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Not cassettes coming back (not really but fun to see nonetheless).
Vinyl
How many digital downloaded song sales were there in 2012 (the peak year)? And in 2005 (the first "real" year of digital sales)?
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Member Since: 1/1/2014
Posts: 3,096
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No coincidence that streaming is higher than ever and overall music consumption is up...streaming is really helping the industry
Can't wait to see it increase further in 2017.
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