Google set to open its first flagship store in Manhattan
...around the corner from Apple
Google is reportedly close to signing a lease at 131 Greene St in SoHo for its first brick-and-mortar store in the U.S.
Greene St has been described as the 'Madison Ave of SoHo'
The 4,100 square-foot space is close to Apple and dozens of designer boutiques such as Stella McCartney and Tiffany & Co
Sources say the decision to open stores was to promote Google Glass
The tech giant is continuing work on barges that are expected to act as floating showrooms
Site: Google is reportedly close to signing a lease for a 4,100 square-foot space at 131 Greene St in Manhattan, New York City (pictured)
Quote:
The company will be following the lead of competitors Apple and Microsoft which have retail stores allowing customers to experience products before they buy them.
Sources told 9TO5GOOGLE that the decision to open stores came when drawing up plans to take the Google Glass to the public. Executives believed consumers would want to try the product before buying.