in Morocco unfortunately Rih ((((( but I think bey have real stans... Rih only have a large base that knows her because she is always on the radio... but generally in Africa I GUESS it's bey
I had lived in Africa for 18years before moving to Europe for my studies.
Rihanna hits are not always in Africa; Te Amo, Man Down were huge tho I remember.
Beyoncé singles are overplayed and she's widely more loved because of her african inlfuenced dance moves and yeah in Africa we're more conservative and all; Beyoncé image is naturally more appropriate to us.
Its hard to say because a lot of African countries don't have chart or certification systems but Rihanna is generally bigger than Beyonce in most markets outside of the US so I'll go with her
Rihanna has 21 no.1s in S.A and has sold out stadiums there which happens to be Africa's biggest music market.
What's more her hair styles are copied by about every girl under 30.
And living in Africa all my life I can attest that Rihanna is bigger than the other woman.
We haven't used bey since IASF, I literally never hear her on the radio anymore.