Ally is objectively the better singer than some of our current crop of girls. However, it is really difficult to market her. She doesn't have the lolita image that Camila and Ariana have or the sexy image that Lauren, Rihanna and Bey have. She is only 23 and has a lot of potential.
Do you think Ally B should go down the Meghan Trainor route?
No, Meghan's route isn't really working for Meghan herself either, so why would Ally need to go that way
I think showing off her voice and focusing on a good mix between big ballads, R&B midtempo's and some good pop songs in the vein Nicole Scherzinger's Don't Hold Your Breath or even 5H's Sledgehammer could work fro her.