I've said it before, the most genius thing Beyonce ever did was reject the dance craze of the early 2010's. It's allowed her albums to stay incredibly fresh while her peers' from around that time continue to become more and more dated like moldy cheese.
This makes sense. People really don't understand what a Beyoncé endorsement means.
I remember when 4 was coming out like a million people were saying they were working with Beyoncé and it ended up giving them a lot more work just for that reason.