Ha. I **** with this. I played it for some old friends at a wedding and they did, too. It's a jam and definitely sounds like a smash, even if her voice is nothing special. It's like "Don't Tell 'Em," but with those '07 "Crimewave" subtle vocal synth hits Murlo brought back this year.
Murlo's joints aren't popular, though, and neither were Crystal Castles on this side of the pond, so if it takes off, it'll be the first time they feature on a radio hit since Nu Shooz's "I Can't Wait," which you all might remember, despite it being released before all of us were born. Of course, if it's as big as I think it will be, they'll be bastardized in no time short (cue Kid Ink, Stargate), but I don't know how much more of DJ Mustard's three reFX Nexus presets Urban radio can handle in 2015.
Early radio support powers Natalie La Rose's "Somebody" into the top 50 ahead of its February pop impact.
Per Republic’s radio promotions website, Natalie La Rose’s “Somebody (featuring Jeremih)” does not formally impact the pop radio format until February 10.
But insofar as several key pop stations were unwilling to wait, the track is already one of the format’s fifty most-played.
Courtesy the 332 spins it received during the December 28-January 3 tracking week, “Somebody” registered as the #48 song on Mediabase’s official pop radio airplay chart.
Republic boasts that New York’s 92.3 AMP, Atlanta’s Power 96.1, San Francisco’s 99-7 NOW, San Francisco’s WiLD 94.9, Phoenix’s Live 101.5, San Diego’s ENERGY 103.7, San Antonio’s 94.1 KTFM, Miami’s Hits 97.3, Charlotte’s Kiss 95.1, Long Island’s 106.1 BLI and Daytona Beach/Orlando’s 101.9 AMP are already spinning the song.
This will be the '2 On' of this year, only bigger!!
Urban/Rhythmic adds: TOMORROW (Jan. 6th) Pop adds: February 10th!! iTunes: TOMORROW (Jan. 6th)
I had a feeling this was catching on quick. I've heard it on the radio three times already within the past two days, which is kinda impressive considering she's essentially unknown and the song was just released two weeks ago
Fun facts: she is the LEADING lady in Lloyd's Dedication To My Ex video, she has danced for Jessie J + she was a contestant on So You Think You Can Dance (Holland).