Okay, so they have got to have one of the most intricate marketing strategies in a long time.
The whole "forgotten" band from the 1970's is brilliant. They put so much effort into it, getting certain artists to comment on remembering them, making a bunch of fake sites, etc.
http://youtube.com/watch?v=W31-BqhxV...atinum%20Weird
Their songs are rather cool too.