'25’ is Setting Records and Getting People Into Stores.
It’s an astonishing feat in an era of dwindling music sales. And it’s also proving to be a boon for the nation’s third-largest retailer.
The discount store is selling a version of 25 with three extra tracks, and the exclusive edition is driving a lot of traffic into Target stores just when it could use the help: Thanksgiving and Black Friday, the highest volume weekend of the year for retailers.
“It’s the biggest release we’ve ever had — this is going to break all the records for us,” Target Chief Executive Brian Cornell told reporters at a briefing on Thanksgiving evening at a store in Jersey City, N.J. It’s worth noting Target has also sold exclusive versions of Taylor Swift CDs in the past.
“The combination of Adele dropping when it did, the weekend before Thanksgiving, really helped bring in people,” Cornell added.
“It’s the biggest release we’ve ever had — this is going to break all the records for us,” Target Chief Executive Brian Cornell told reporters at a briefing on Thanksgiving evening at a store in Jersey City, N.J. It’s worth noting Target has also sold exclusive versions of Taylor Swift CDs in the past.
Fortune magazine serving an an ATRL stan shade with this article...
Does it really matter? The record is first week not second week. Unless everyone is just counting a single week. I actually hope she can push another 2 million. This is honestly the most exciting moment in music in a while.