Both eras are so similar in many aspects
- Lead single: Applause vs 45S - #4 US, considered underperformance for their lead single standard
- 2nd single: DWUW vs BBHMM: #13 US vs #15 US (2 positions lower), started off with strong promo, could've been huge hits with the right strategy and then underperformed because of super late mv release (at least BBHMM mv got the see the light of day)
- 3rd single: G.U.Y. vs AO2: #76 US vs #78 US (also 2 position lower), iconic flop
Both albums are against pop culture, edgy, trying to be different, blah blah blah.... Basically both eras are super messy, hurting the image and driving the stans mad