It's a good fall time choice, and the release is probably meant to coincide with Her Glamour UK cover article + announcement of the European tour dates.
Snow Patrol aren't on tour right now, so it's possible that they could open RED: European Leg. Then we'd see this on the set list every night.
I just want (1) a video, (2) US release dates across numerous formats, and (3) some flawless promo appearances on both sides of the pond since the last
useful promo was like... 3 singles ago.