Honestly, you guys have to bare in mind that the girls who all grew up with Lizzie McGuire as their Hannah Montana are all in their 20s now, they've graduated, they're getting office jobs and their favourite TV show is 'Girls' on HBO because they feel they can relate to where those characters are in their lives. In post-graduate deliriums, stressed and not really knowing what they want in life, rather than just enjoying each moment.
This is the demographic that will get excited for Hilary's comeback. This is the demographic that will latch onto her new single and comeback album, while younger girls are getting hyped up for Ariana Grande.
I honestly think this music video is really smart. It speaks to her demographic, the girls who grew up with her who have graduated and are starting out in boring office jobs. If she had a big, epic music video where she played an alien mermaid or took inspiration from a movie like 'Boogie Nights' or 'Scarface' then it simply wouldn't be Hilary.
Plus, for all we know, it could be subtle promo for her new TV show 'Younger'