With his gorgeous, sensuous voice and dark mystique—given a peerless pop sheen by master producer/co-writer Max Martin—The Weeknd (aka Canadian-born Abel Tesfaye) is catnip for adult music fans who adore his cool modern take on ’80s influences like Michael Jackson and The Police. Monte Lipman’s Team Republic, with its almighty promo squad marshaled by EVP Charlie Walk and lieutenant Gary Spangler, is just getting started with this monster. Estimates for Beauty’s first week at retail are in the neighborhood of 250k and could well grow.