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Poll: Tidal's a disaster; Jay Z slammed for defensive tweets
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View Poll Results: Will you be continuing your Tidal subscription?
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I'm cancelling my Tidal subscription.
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24 |
7.92% |
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I'm continuing my Tidal subscription.
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9 |
2.97% |
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I never signed up for Tidal to begin with and never will.
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270 |
89.11% |
Member Since: 5/25/2010
Posts: 23,013
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Tidal's a disaster; Jay Z slammed for defensive tweets
Jay Z’s Tidal Is A Disaster
Quote:
Jay Z is on the defensive.
Marlow Stern
Entertainment Editor, New York
@MarlowNYC
The man formerly known as Sean Carter fired off a series of tweets to try and dispel perceived myths floating about concerning Tidal:
"Tidal is doing just fine. We have over 770,000 subs. We have been in business less than one month. There are many big companies that are spending millions on a smear campaign. We made Tidal for fans. We have more than just music. We have video, exclusive concerts, tickets for events early, live sports! My cousin just moved to Nigeria to discover new talent."
Let’s dispel some of Jay Z’s myths here, first. Tidal is not one month old—it was launched by the Swedish/Norwegian company Aspiro in October 2014. Jay Z’s company Project Panther Ltd. later acquired it in March 2015. On March 23, the now Jay Z-owned Tidal integrated WiMP, its sister service (also acquired from Aspiro), which had 597,000 total subscribers as of July 17, 2014, according to Aspiro’s Q2 company presentation.
Now let’s talk about those subscriber numbers. Jay Z touted Tidal’s 770,000 subscribers, but 597,000 of those came from WiMP. That means less than 200,000 people have subscribed to Tidal in the close to a month since that disastrous March 30 presentation. Tidal also dropped out of iTunes’ top 700 most-downloaded apps chart this past week.
Furthermore, the “exclusive” content Tidal has been rolling out mainly consists of content that would be free to fans otherwise, e.g. streaming singles like Rihanna’s “Bitch Better Have My Money," music videos, and the ability to livestream concerts, all of which people could’ve just caught on YouTube, without paying a high monthly premium.
Now to the supposed “smear campaign” being orchestrated against Tidal.
The idea that a “smear campaign” has been launched against Tidal seems incredibly paranoid at best, and disingenuous at worst. Tidal’s outrageous press conference—and the backlash it provoked—had nothing to do with any campaign, nor did the many musical acts who’ve spoken out against the streaming music service.
Mumford & Sons called the owners of Tidal “new school f***ing plutocrats” and went on to say they wanted no part of the self-serving spectacle. And Death Cab for Cutie frontman Ben Gibbard slammed Tidal’s much-ballyhooed presser for being out of touch. There’s also the bizarre situation with Tidal presentation attendee/Jay Z protégé Kanye West and his precarious position within the company.
Last week, following the news that Tidal had dropped out of iTunes’ Top 700 iPhone apps chart after debuting in the top 20, West mysteriously scrubbed his Twitter timeline of all mentions of Tidal with no explanation.
None of these artist slams or the pretentious presentation or the West Twitter incident seems indicative of any elaborate “smear campaign” against Tidal, but rather the byproduct of a dreadful PR campaign.
Read the full article here.
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Jesus H. Christ. Jay Z really should have shut his mouth; he made matters worse. This has all truly been an embarrassing disaster. But one thing is certain, Jay Z's Tidal will forever be taught in Schools of Business and Public Relations showing what exactly not to do when starting and marketing a company. What a terrible business man. $54 million gone. Christ.
In any case, for many, Tidal's one month deadline is on the horizon and the free trial membership
is coming to an end. Will you be continuing or ending your subscription? Enlighten me.
...Vin
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Member Since: 9/16/2011
Posts: 11,808
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shut up
what do you do with your life except cosign every single ****ing post with that cringe sig and that white man whose race you aspire to be
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Member Since: 12/28/2011
Posts: 19,165
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Member Since: 8/18/2013
Posts: 10,487
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That means less than 200,000 people have subscribed to Tidal in the close to a month since that disastrous March 30 presentation
Mess all those big names and thats all 
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Member Since: 12/4/2010
Posts: 6,582
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The backlash is still too real. 
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Member Since: 1/1/2014
Posts: 661
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Member Since: 5/10/2011
Posts: 4,200
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Tidal is a flop. Deal with it Jay!
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Member Since: 5/25/2010
Posts: 23,013
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Quote:
Originally posted by .aR
shut up
what do you do with your life except cosign every single ****ing post with that cringe sig and that white man who's race you aspire to be
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What does this have to do with the article?
Please stay focused on the topic of Tidal being a disaster and Jay Z's tweets being slammed with
actual facts. Or feel free to comment on and answer the poll question. Thank you for your time.
...Vin
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Member Since: 1/1/2014
Posts: 17,319
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Quote:
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Now let’s talk about those subscriber numbers. Jay Z touted Tidal’s 770,000 subscribers, but 597,000 of those came from WiMP. That means less than 200,000 people have subscribed to Tidal in the close to a month since that disastrous March 30 presentation. Tidal also dropped out of iTunes’ top 700 most-downloaded apps chart this past week.
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Member Since: 3/15/2013
Posts: 8,969
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Quote:
Originally posted by .aR
shut up
what do you do with your life except cosign every single ****ing post with that cringe sig and that white man whose race you aspire to be
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Member Since: 1/2/2014
Posts: 1,798
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Pulled in less sales than my faves latest album 
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Member Since: 1/1/2014
Posts: 625
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It was doomed from the start.
I mean they signed a 'declaration of independence' about a streaming service.  What the ****.
So out of touch it's ridiculous. And besides, exclusivity only promotes piracy.
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Member Since: 2/2/2014
Posts: 13,171
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racist and trust tea. Spotify have contacts with those media so they can give TIDAL a bad image.
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Member Since: 8/18/2013
Posts: 15,597
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Quote:
Originally posted by .aR
shut up
what do you do with your life except cosign every single ****ing post with that cringe sig and that white man whose race you aspire to be
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ATRL Senior Member
Member Since: 8/1/2012
Posts: 27,547
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Quote:
Originally posted by 22 Two's
racist and trust tea. Spotify have contacts with those media so they can give TIDAL a bad image.
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Member Since: 5/19/2012
Posts: 25,222
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Ouch.
Mess at them not even being able to get more than 200,000 people on a free trial with the likes of Beyonce, Daft Punk, etc. endorsing it though.
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Member Since: 1/1/2014
Posts: 625
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Quote:
Every movement throughout history began with a few individuals banding together with a vision, a vision to change the status quo.
That vision came to life with a first step. Our first step begins today through the platform TIDAL.
TIDAL is an artist majority owned company with a mission to reestablish the value of music, the protection of the sustainability of the music industry rooted in creativity and expression.
Just as our vision is to introduce change to the current system, during the upcoming months we will continue expand this platform into an all-encompassing destination. We are working diligently everyday to enhance the overall service.
Today, the site encompasses high quality sound, video, exclusive editorial but there are more features on the way. In time, TIDAL will be not just a streaming service but a platform with enhanced experiences.
With TIDAL we are making a commitment to build a platform that reflects ideas contributed directly from artists, providing an enriched experience. Music presented and heard the way the artists intended.
We want our mission with TIDAL to spark conversation and lay a foundation for tomorrow’s burgeoning star.
Our movement is being led by a few inviting all to band together for a common cause, a movement to change the status quo…
Today marks the next step …
#TidalforAll
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Member Since: 5/25/2010
Posts: 23,013
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Quote:
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On March 30, Tidal held one of the more ostentatious and narcissistic press conferences in history. It was the Super Bowl of circle jerks; a gaudy display by a group of wildly popular musicians who feel they’re not being adequately compensated for their contributions to the world (thank God they didn’t get into journalism).
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"The Super Bowl of circle jerks"? Jesus. Ruthless.
...Vin
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Member Since: 1/27/2006
Posts: 51,546
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Quote:
Originally posted by 22 Two's
racist and trust tea. Spotify have contacts with those media so they can give TIDAL a bad image.
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If you're not being sarcastic, what does that matter when things tasted sour to people before any media started reporting on the conference? The news reported is just an extension on what the public and music peers have stated personally.
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Member Since: 11/17/2011
Posts: 5,218
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Quote:
Originally posted by 22 Two's
racist and trust tea. Spotify have contacts with those media so they can give TIDAL a bad image.
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Well it's not that hard!
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