It debuted at #1 back in October last year, solely with internet hype and very little exposure. Now it's creeping its way back into vey top of the charts.
3 weeks ago it was #35, last week it was #16, this week it's #4. Next week?
He will obviously be everywhere. His record label are giving him a very hard push, and he dissed the X Factor, which means the rock community are firmly behind him, even though all he does is adult contemporary pop music with guitars. I'm constantly seeing adverts for his album everywhere now, and he's only going to get more and more popular as time goes on. Good for him, although I'm not a fan of that sort of music.