The Pokemon Go phenomenon has started to dissipate, as the augmented-reality game has already lost more than 15 million daily users since this time last month, according to graphs from Axiom Capital Management that were published by Bloomberg. The chart only goes until August 18, so the number of daily active users could be even lower now.
Additionally, the charts, which source mobile research company Apptopia, show Pokemon Go engagement has decreased by more than 50 percent. And after a huge spike, "augmented reality" has been searched for far less on Google since Pokemon Go's initial launch, though it's still more popular than before its release.
As expected. The game became a huge phenomenon, and a lot of people started playing it just because of the hype and cause everyone was doing it.
Those are the 15M players loss.
I'm a hugeeee Pokémon fan but I've stopped playing a few weeks back. It was fun and exciting at first but eventually grew boring. My friends and I would go out and half the time I would be on Grindr or something else instead.
This is just common sense. Who ever expected PoGo to keep its huge demand is delusional.. it was a huge event and most of the people who played it were just casuals.. PoGo will still see success with its target audience