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Chart Listings: Billboard explains recent changes
ATRL Contributor
Member Since: 11/5/2011
Posts: 100,491
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Billboard explains recent changes
Ask Billboard: A Whole Lotta 'Shake'-in' Going On
The decision to add YouTube streaming data (from users only in the U.S.) into the Hot 100's formula hasn't been without controversy. But, I think few would argue, as you concede, that YouTube is clearly a key indicator of music popularity now.
Certainly the question of whether a 30-second video (by the thousands, in the case of "Shake") that features audio of a song should count equally as that song's complete video. I know that it remains a point of much discussion among the ultimate decision-makers in Billboard's chart and edit departments, so surely the topic will be under review and discussion going forward.
Generally speaking, our Hot 100 formula targets a ratio of sales (35-45%), airplay (30-40%) and streaming (20-30%)." [ The current splits for "Shake" are 89% streaming, 11% sales and less than 1% airplay.]
In citing PSY's "Gangnam Style," which possibly could've topped the Hot 100 with the inclusion of YouTube data but instead peaked at No. 2 last year behind Maroon 5's "One More Night," Werde specifically addressed 30-second memes as they relate to measuring fans' engagement with songs on the Hot 100. I.e., if people take the time to record a video featuring a song, doesn't that clearly reflect a level of interest in that song, perhaps regardless of the length of the song used? "Some ask why we would include the 30 seconds of 'Shake' as a play that should count. There is some technological logic, such as the already existent inclusion of Spotify streams or radio mixshow plays that all can count with much less than the full song.
"But perhaps most important?" Werde concluded about "Shake," "It's a hit! It's fairly obvious that no other song was more listened to or discussed last week."
In the future, who's to say now what other data fields will factor into the Hot 100? While sales and airplay had been the chart's two components for decades prior to the addition of streaming, jukebox plays once factored into the equation. As long as music is consumed, the ways in which it is should be under consideration for Hot 100 tabulation.
Essentially, then, could the Hot 100 expand to further platforms? Would it make sense to, include, say, plays of songs at sporting events, where up to 60,000 or more fans hear them? Or, if an act plays a song in concert at Madison Square Garden in front of 20,000, would that reach not be worthy of measurement? Those fans paid perhaps hundreds of dollars to hear it. And, how about TV reach? We note when a show like HBO's "Girls" features a song like Icona Pop's "I Love It" and how that translates to radio play and sales. But, what about the more than 1 million people who watched the show and heard the song that night. Should (and, how would) that reach be counted? And, how about weekly plays of songs in your iPod? Or, tape … record … or … 8-track collections?
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Member Since: 6/19/2012
Posts: 29,579
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Quote:
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Werde specifically addressed 30-second memes as they relate to measuring fans' engagement with songs on the Hot 100. I.e., if people take the time to record a video featuring a song, doesn't that clearly reflect a level of interest in that song, perhaps regardless of the length of the song used?
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really, bill?
is that seriously the only conclusion you could come up with?
Do you think that maybe they find the meme funny and have no care for the actual quality of the song? Does every person who makes a IKYWT parody video a fan of the song? No.
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Member Since: 8/7/2012
Posts: 6,304
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Member Since: 12/28/2011
Posts: 19,165
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Quote:
Generally speaking, our Hot 100 formula targets a ratio of sales (35-45%), airplay (30-40%) and streaming (20-30%)." [The current splits for "Shake" are 89% streaming, 11% sales and less than 1% airplay.]
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What the ****?
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Member Since: 12/12/2008
Posts: 12,791
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Quote:
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Werde specifically addressed 30-second memes as they relate to measuring fans' engagement with songs on the Hot 100. I.e., if people take the time to record a video featuring a song, doesn't that clearly reflect a level of interest in that song, perhaps regardless of the length of the song used?
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oh really
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Member Since: 8/3/2012
Posts: 19,910
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Damn, the guy is so dumb, I can't with him. His arguments are so flawed and stupid (not to say that I don't support the recent changes), but his arguments for it are just plain bad. Weekly plays from iPods now? 
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Gangnam Style, possibly could've topped the Hot 100 with the inclusion of YouTube data
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Oh really? When you kept reporting every week that the gap between the two was less than 600 chart points for weeks? And now HS got 20000 lead over TS and you say "could have possibly" possibly possibly?
I can't with him and his blatant lies in an attempt to cover up the screw ups.
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ATRL Senior Member
Member Since: 8/1/2012
Posts: 27,547
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Quote:
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Generally speaking, our Hot 100 formula targets a ratio of sales (35-45%), airplay (30-40%) and streaming (20-30%)." [The current splits for "Shake" are 89% streaming, 11% sales and less than 1% airplay.]
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a god damn mess
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Member Since: 3/30/2009
Posts: 79,408
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Quote:
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Generally speaking, our Hot 100 formula targets a ratio of sales (35-45%), airplay (30-40%) and streaming (20-30%)." [The current splits for "Shake" are 89% streaming, 11% sales and less than 1% airplay.]
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Quote:
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Werde specifically addressed 30-second memes as they relate to measuring fans' engagement with songs on the Hot 100. I.e., if people take the time to record a video featuring a song, doesn't that clearly reflect a level of interest in that song, perhaps regardless of the length of the song used?
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Member Since: 11/4/2010
Posts: 34,287
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Quote:
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Generally speaking, our Hot 100 formula targets a ratio of sales (35-45%), airplay (30-40%) and streaming (20-30%)." [The current splits for "Shake" are 89% streaming, 11% sales and less than 1% airplay.]
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this is total ********
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Member Since: 5/14/2011
Posts: 14,089
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Out of curiosity, is sound cloud also counted as streaming in the formula?
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ATRL Contributor
Member Since: 11/5/2011
Posts: 100,491
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Werde is such a troll 
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Member Since: 12/28/2011
Posts: 19,165
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Billboard is now definitely one of the the worst charting systems in the world.
Especially for a country where music sales are the highest.
Filth.
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Member Since: 4/21/2011
Posts: 42,362
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Invalid excuses and explanations. It doesn't even make sense.
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Member Since: 3/6/2011
Posts: 7,176
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Quote:
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Generally speaking, our Hot 100 formula targets a ratio of sales (35-45%), airplay (30-40%) and streaming (20-30%)." The current splits for "Shake" are 89% streaming, 11% sales and less than 1% airplay.
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Uhm if that target looks like that then why isn't this applied to HS?
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Member Since: 4/21/2011
Posts: 42,362
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Quote:
Originally posted by Fanik
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The face of the guy who destroyed the US music industry.
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Member Since: 4/21/2011
Posts: 19,331
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Member Since: 2/12/2012
Posts: 27,814
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****ing mess
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ATRL Contributor
Member Since: 11/5/2011
Posts: 100,491
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Quote:
Originally posted by Bathomet
Uhm if that target looks like that then why isn't this applied to HS?
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I think what he meant was that 89% of its total Hot 100 points is streaming, 11% is sales, and the less than 1% is airplay. I don't think they applied a special formula to HS.
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Member Since: 8/3/2012
Posts: 19,910
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Quote:
Originally posted by Bathomet
Uhm if that target looks like that then why isn't this applied to HS?
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Because there's no cap on those targets. That's just what they look like for regular songs. If a particular song becomes dominant on one of those components, they can't stop it.
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Member Since: 4/21/2011
Posts: 42,362
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So if a video goes viral for example in Europe, but not in the US (=0 sales and 0 airplay), it could still go #1 on the Hot100 ?
M.E.S.S
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